An event is a great opportunity to grow your brand. But you can make the most of your event only if you are aware of the power of the branding tools at your disposal. With that in mind, today we show you how to use signage to supercharge your event.
Think Big
Big, bold visual statements make your audience take notice and imbue your brand with a sense of excitement and wonder. A welcome message is one of the most common applications of this type of supergraphic.
You can place a welcome graphic either outdoors, where it will attract passersby, or indoors, where it will make a breathtaking first impression.
And with large format printing, you don’t have to settle for traditional signs. For example, you can display a huge message on the floor using floor graphics. Or you can use giant tridimensional letters that will awe attendees and act as a selfie magnet.
Mind the Small Details
No doubt, thinking big will grab your audience’s attention. But the small details are also crucial to the success of your event.
Your event branding must be cohesive. This means that you shouldn’t think of big and small graphics as separate elements, but as complementary components of your branding strategy.
A cohesive branding experience is rich, striking, and memorable. This is often the line that separates great brands from companies that are still unsure about their identity and goals.
One of the most basic (but effective) strategies to create cohesive branding for your event is to use a large graphic to introduce certain themes, colors, or logos that are repeated on the smaller graphics.
The most recent digital printing technology allows you to print on basically any material, so your imagination is the only limit.
Some of the items/areas you can consider branding include:
- Apparel
- Accessories (cushions, curtains, etc.)
- Tabletop signs
- Glasses
- Directional signage
- POP/POS stands
- Escalators
- Elevators
Brand All Surfaces
The beauty of large format printing is that it allows you to promote your brand without the limits that stifled visual communication in the past.
To prove it, here are some real-life scenarios from projects we have created at CR&A Custom. Click on the link to see the finished product!
- Are you holding a sports event and want to line a road with inspirational graphics? With digital large format printing, you can.
- And what about a giant exterior graphic for a glass building? You bet.
- A tridimensional sign that makes your logo look as if it’s floating in front of a curtain? You got it!
Choosing digital large format printing to brand your event means overcoming all types of obstacles to ensure that your brand is front and center during your event.
Think, for example, of something as common as pillars or columns, structural elements found in most indoor venues.
In the past, pillars could be difficult to brand. But not anymore — thanks to the flexibility of large format printing, you can create an event where every area is purposefully designed to build your brand.
Make It Fun
Fun is one of the most effective branding devices.
When we have fun, our brains release feel-good substances (such as endorphins) that our bodies love.
If you can create an association between this natural process and your company or product, then you’ve hit the branding jackpot.
Large format printing is a naturally playful medium. Use it to invite people attending your event to have fun by interacting with your brand.
For a real-life example of how to do this, check out one of our recent posts, where we talk about how we turned a common expression (the “glass ceiling”) into a fun opportunity to pose for pictures while raising awareness about an issue as important as gender equality.
Improve the Experience of Attendees
Some of the best event signs are signs that not only are visually impressive but also improve the experience of attendees.
Whenever you help your audience, you are building your brand. This includes details as apparently trivial as giving directions or making it easy for people to find the help desk.
Some ideas of signs that can simplify things for people attending your event include:
- Directional signage
- Informational signage
- ADA signage
- Tabletop signs
- Parking garage signage
Being mindful of the needs of your audience always pays off. When you are helpful, you create a connection — and that’s what branding is all about.
CR&A Custom: Event Signage for All Occasions
If you want the best signage for your event, then you have to work with the best.
At CR&A Custom, we are a large format printing company based in Los Angeles known for our drive to excel and our advanced printing capabilities.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), social media (Facebook, Instagram, or LinkedIn), or through the live chat on our home page.
