When you have a business, every interaction is an opportunity to impress and engage your audience. Parking garage graphics help you start building your relationship with your customers right out of the gate.
What Are Parking Garage Graphics?
Simply put, parking garage graphics, or parking garage signage, are visual elements placed in a parking garage to make the facilities easier to use or to boost your brand while offering a more polished appearance.
While you may think you are already familiar with parking garage graphics, the exciting news is that digital large format printing offers many new interesting possibilities to create a world-class experience for your customers.
Some types of graphics for your parking garage include:
- Wall graphics
- Floor graphics
- Window graphics
- ADA Signage
Digital large format printing offers high quality, fast turn-around times, and reduced costs compared to other alternatives. By combining these different types of signs, businesses and brands of all sizes can stand out easily and affordably.
The Importance of Parking Areas
A functional, parking garage is key to the success of your business. According to a 2018 survey by the world’s largest commercial real estate services company, “for all property sectors, the key amenity is parking.”
The same study showed that 93% of property managers believe that parking is extremely or very important to a company’s bottom line.[Text Wrapping Break]
But why is this area so relevant? It’s simple: the experience you provide to your customers is the core of your success and very often your customers’ experience begins with your parking garage.
Positive experiences build customer loyalty. This, in turn, translates into continued business and a strong bottom line.
Most companies wait until people step into the store to start taking care of their experience. Savvy businesses know that the relationship between customer and brand begins earlier than that.
The truth is that we as consumers are quick to make assumptions about the businesses we visit, and your customers are no exception.
An efficient parking garage makes a great first impression that attracts new clients and makes it easier to retain existing ones.
The Benefits of Digitally Printed Parking Garage Graphics
With their versatility and convenience, digitally printed garage graphics give you a decisive advantage over your competitors.
1. Create an outstanding customer experience
Well-designed parking garage graphics let your customers know that you have their needs in mind and show that you strive to provide the highest quality of service.
Garage graphics help your customers navigate your facilities and contribute to a unique, more satisfying experience.
For example, by assigning different colors to the graphics displayed on the different areas of your parking, you help users remember where they parked their car.
2. Stand out and boost your branding
Traditionally, when people think of parking garages they imagine dark spaces worthy of a mystery film.
Challenging this widespread idea is a simple but effective way to make a powerful impression on your audience.
Whenever you can wow your customers and exceed their expectations, you are building rapport with them. With digitally printed graphics, you can turn your garage into a bright space that surprises your customers and differentiates you from your competitors.
3. Increase the safety of your parking garage
True, parking garage graphics are spectacular. But they are more than a stunning display of colors and images — they can also help elevate the safety of any parking area.
Of course, a basic level of safety is guaranteed by the signage mandated by applicable regulations. However, well-designed parking garage graphics can supplement those visual instructions and make them even clearer.
For example, you can use these signs to help users identify more easily elements such as:
- Parking spaces
4. Promote sales or add seasonal flair
The most advanced digital printers put all the convenience of digital technology at the service of your brand.
Unlike traditional signs, digitally printed graphics are durable, low-cost, and low-maintenance. Plus, they are easy to install and remove.
This unique list of benefits gives you a lot of flexibility to keep your visual strategy fresh and engaging. For example, why not start promoting special or seasonal sales while your customers are still in the parking area?
Wind hand-painted signs this strategy didn’t make sense because it was too time-consuming. With digital printing, however, turnaround times are fast and installation is a breeze. In short, a total game-changer for your branding — and your bottom line.
CR&A Custom: High-Quality Parking Garage Graphics
To take full advantage of the possibilities of large format printing, you have to work with the best.
At CR&A Custom, we are a large format printing company based in Los Angeles known for our drive to serve our clients and our advanced printing capabilities. We offer a full range of large format printing solutions: building wraps, wall graphics, window decals and graphics, vehicle wraps, and more.