Leadership

Better is Better

CR+A founders Carmen and Masoud Rad, along with a team that includes 20-year company veterans, bring extensive backgrounds in design, marketing and manufacturing to a single, shared purpose: the relentless pursuit of better. It’s what has taken us from hats and hoodies for local start-ups to building wraps and event graphics for global brands like Nike, Coca-Cola, Disney. From LA, across the western hemisphere. Faster. Smarter. Bigger. Brighter. Because better never rests. So neither do we.
Carmen Rad
President/CEO
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Masoud Rad
COO
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