Retractables and Step and Repeats
Step-and-repeat displays are a visually striking and versatile marketing tool that can be used to create a cohesive and professional backdrop for a variety of events, trade shows, and marketing materials. They are easy to set up, customizable, and cost-effective.
What is a step-and-repeat display?
A step-and-repeat display is a backdrop that features a repeated pattern of a logo, graphic, or other design. This pattern is typically printed on a large vinyl banner or fabric, which is then attached to a frame or stand. Step-and-repeat displays can be used indoors or outdoors and come in a range of sizes to fit any space or budget.
Why use a step-and-repeat display?
There are numerous benefits to using a step-and-repeat display, including:
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Brand awareness: Step-and-repeat displays are an effective way to increase brand awareness and visibility. The repeated pattern of your logo or graphic will create a lasting impression on potential customers.
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Professionalism: Step-and-repeat displays add a touch of professionalism and sophistication to any event or trade show. They can help make your business look more established and credible.
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Affordability: Step-and-repeat displays are a relatively affordable marketing tool, especially when compared to other options such as custom-built backdrops or digital signage. They are also easy to set up and can be reused multiple times.
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Versatility: Step-and-repeat displays can be used for a wide range of purposes, including:
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Backdrops for photos
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Trade show booths
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Press conferences
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Product launches
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Grand openings
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Red carpet events
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Affordability: Step-and-repeat displays are a relatively affordable marketing tool, especially when compared to other options such as custom-built backdrops or digital signage. They are also easy to set up and can be reused multiple times.
How to Create a Step-and-Repeat Display
Creating a step-and-repeat display is a straightforward process. Here are the general steps involved:
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Choose a design: The first step is to select a design for your step-and-repeat display. This can be your logo, a graphic, or a photo. If you need assistance with design, CR&A Custom’s professional graphic designers can help.
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Select a material: Once we have a design, we need to choose a material for your display. The most common materials are vinyl, fabric, and canvas. Each material has its own advantages and disadvantages, so it's important to select the one that best suits your needs and budget.
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Print your design: Once you have selected a material, CR&A Custom can print your design onto your step-and-repeat display.
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Assemble your display: The final step is for CR&A Custom to assemble your step-and-repeat display.
Tips for creating a successful step-and-repeat display
Here are some tips for creating a successful step-and-repeat display:
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Use high-quality materials: It's important to use high-quality materials for your step-and-repeat display to ensure that it looks professional and lasts for a long time.
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Choose a design that is easy to read: The design of your step-and-repeat display should be easy to read from a distance. Avoid using small fonts or complex designs.
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Keep your design simple: A simple design is more effective than a cluttered one. Avoid using too much text or graphics, as this can make your display look busy and overwhelming.
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Use consistent branding: Your step-and-repeat display should be consistent with your overall branding, including your logo, colors, and fonts. This will help to create a cohesive and professional look.
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Set up your display properly: Make sure to set up your step-and-repeat display properly to ensure that it is stable and looks its best.
Contact the Experts in Large Format Printing
We provide effective visual solutions in large format printing and digital printing. Contact us today to request a quote or learn more about our services.
Retractable Banners: A Versatile Marketing Tool
Retractable banners are a versatile and effective marketing tool that can be used to promote your business or organization. Retractable banners are easy to transport and set up, making them a convenient option for businesses of all sizes. There are many benefits to using retractable banners, including:
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Portability: Retractable banners are lightweight and easy to transport, making them ideal for businesses that travel to trade shows or other events.
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Durability: Retractable banners are made from durable materials that are designed to withstand repeated use.
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Versatility: Retractable banners can be used for a variety of purposes, including trade shows, events, and point-of-purchase displays.
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Affordability: Retractable banners are a relatively affordable marketing tool, especially when compared to other options such as custom-built displays.
Choosing the Right Retractable Banner
When choosing a retractable banner, there are a few things to consider:
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Size: Retractable banners come in a variety of sizes, so it is important to choose one that is appropriate for your needs.
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Material: Retractable banners can be made from a variety of materials, including vinyl, fabric, and canvas. Each material has its own advantages and disadvantages, so it is important to choose one that is best suited for your needs.
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Design: The design of your retractable banner is important, as it will be the first thing that potential customers see. Make sure to choose a design that is eye-catching and relevant to your business or organization.
Using Retractable Banners Effectively
There are a few things you can do to use retractable banners effectively:
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Place them in a high-traffic area: Make sure to place your retractable banners in a high-traffic area where they will be seen by a large number of people.
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Use them to promote your brand: Your retractable banners should be used to promote your brand and its products or services. Make sure to include your logo, website address, and contact information on your banners.
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Change them up regularly: Keep your retractable banners fresh by changing them up regularly. This will help to keep your marketing efforts relevant and interesting.
FREQUENTLY ASKED QUESTIONS
A step-and-repeat is a graphically printed freestanding banner or rigid sign. Step-and-Repeat displays can serve as a backdrop, branding opportunity, and eye-catching takeaway at events. Repetitive logos and graphics allow for continuous promotion in photos and social media.
Step-and-Repeat displays reinforce your identity. You can visually elevate branding in photos for promotion and social shares. As a branding backdrop, it becomes an engaging photo destination.
Some of the prominent benefits from step-and-repeat displays include:
● Attracting attention with repetitive graphics
● Creating a branded event photo backdrop
● Increasing crowd interaction and event activity
● Reinforcing your message to live and social audiences
● Gaining massive online impressions from photos
A well designed, prominent step and repeat showcases your brand in all the photos and videos taken at your event. When attendees and event goers share these photos, you instantly gain valuable branded impressions. It multiplies your reach.
Step and repeats function at all types of events, including:
● Conferences
● Galas
● Festivals
● Trade shows
● Community events
● Press events
● Performer meet-and-greets
● Fundraising events and many more
Yes! Step and repeat banners can deliver a huge branding impact for reasonable costs. As reusable displays, these displays provide immense value.
There are few important things to consider before you get a retractable banner. Some of the most important factors include:
● Portability
● Sizing based on usage
● Single or double sided display options
● Ease of transport and setup
● Getting graphics that balance company logo with the design
You should also keep the event in mind when selecting the ideal retractable banner for it.