An immersive experience takes your brand to a whole new level of engagement and awareness. In this post, we take a look at the importance of immersive experiences and give you some tips on how to create one using large format printing.
What Is an Immersive Experience? Why Does It Matter?
An immersive experience is an interaction that surrounds an audience and creates multi-sensory engagement.
Creating an immersive experience means that your potential customers aren’t simply seeing, or reading content, but stepping into a branded environment where they can see, touch, and even interact with your message.
Immersive experiences matter because they create a memorable effect, which helps you establish a unique relationship with current and potential customers.
People forget slogans or pictures, but they always remember an experience that surprises them and challenges their notions of what’s possible in advertising.
Providing this type of experience —an immersive experience — is one of the most effective ways to build brand awareness and put your business at the forefront of your customers’ minds.
How to Create an Immersive Experience Using Large Format Printing
Large format printing is the process of creating large graphics (known as supergraphics) using digital technology.
Digital printers can print on a wide variety of surfaces, from paper to vinyl and cardboard, giving products created using large format printing an unprecedented degree of flexibility.
Plus, digital technology reduces production time and limits costs, resulting in creations that are not only impressive and fast to make, but also cost-effective.
1. Make the Most of the Versatility of Large Format Printing
As touched on earlier, large format printing is extremely versatile. Whether it’s indoors or outdoors, there is a substrate and a type of printer that can help you achieve your communication goals, no matter how bold.
Printing on self-adhesive vinyl allows you to turn surfaces such as walls or even the floor into a canvas to promote your brand.
Some of the large format printing solutions you can combine to create an immersive experience include:
- Wall graphics
- Floor graphics
- Window graphics
- Custom flags
- Building wraps
You have alternatives even if your event takes place outdoors. In fact, large format printing products such as banners and barricades have become a staple of open-air concerts, festivals, and fairs.
2. Be Playful
You know you’ve made a connection with your audience when you are able to awake their inner child.
After all, what better way to engage your customers than by having fun with them?
Use large format printing to offer an experience that taps into your audience’s curious, fun-loving side. Here are some suggestions on how to do just that:
- Combine floor graphics and wall graphics with POS stands where customers can experiment and interact with your products.
- Take advantage of floor graphics to turn any area into a playground (imagine, for example, a hopscotch court, or a maze).
- Cardboard stand-ins and cutouts are a simple but effective way to provide a welcome moment of light-hearted fun.
2. Tell a Story
A story is the thread that ties together all the components of an immersive experience.
What story do you want to tell? One of fearless innovation? Or perhaps an underdog tale of how your company achieved success against all odds?
Regardless of the story you want to put out there, an expert team of designers can help you build the immersive experience you have in mind using large format printing.
Below are some tips on how to advance your brand’s narrative with an immersive experience using large format printing:
- A timeline wall emphasizes the evolution of your brand over time and gives your audience a sense of participation in your company’s history.
- Any area where glass is present (be it windows, glass doors, or glass dividers) can benefit from using window graphics. They are highly effective, low-cost, and easy to install and remove.
- Advertising in unconventional spaces tells your audience that you are bold, unconventional, and know how to think outside the box.
CR&A Custom: Excellence in Large Format Printing
CR&A Custom is a Los Angeles-based large format printing company known for its advanced technical capabilities and its track record of success creating innovative visual solutions.
Are you ready to take your event to the next level with signage that makes an impression?