A compelling story is the difference between a company and a brand. Companies offer services; brands deliver that plus something extra — a narrative that inspires their customers. With that in mind, in this blog post, we talk about the importance of your brand story and show you how to tell it with a timeline wall.
The picture above is a great example. This creation by CR&A Custom combines a self-adhesive background with round gator board cutouts to show the significance of specific events over the years. It’s simple, engaging, and powerful.
Keep reading to learn more about these useful graphics.
What Is a Brand Story?
The term “brand story” refers to the moments that have shaped your brand into what it is today.
In addition to giving your audience a sense of how your brand has evolved over time, a brand story highlights the values that drive you and imbues your brand with a sense of purpose.
Your brand story makes a difference because, as impressive as they might be, facts alone don’t always ignite our imagination.
However, when you weave those facts into a cohesive structure you create something else: a story.
This is important because we humans are wired to consume stories and relate to them.
For instance, did you know that studies show that when we hear a story our brain waves begin to synchronize with those of the person telling the story? This goes to show that stories are extremely powerful tools that tap into our basic need to connect with others and learn about their experiences.
A compelling brand story leverages our natural thirst for narratives and helps you stand out and remain foremost in the mind of your audience. This, in turn, boosts engagement and builds brand loyalty.
What Is a Timeline Wall?
A timeline wall is a wall graphic that recounts the most important dates and facts of your brand story.
In general, you can include in your timeline any turning point in the development of your company. For example, here are some ideas for your timeline wall:
- Significant dates from foundation to the present.
- Relevant milestones such as a certain number of units produced or the inauguration of branches in other countries.
- Awards and accolades.
- The evolution of your logo
- The evolution of proprietary technology.
Whether you want to use a single wall or turn an entire hall into a canvas to tell your brand story, timelines can be as extensive as you need them to be thanks to digital large format printing.
Some of the companies and institutions that are using timeline walls include:
- Tech and media companies
- Sports teams
- Educational institutions
- Companies in the food and beverage industry
- Manufacture companies
- Logistics companies
As you can see, this type of graphic is being embraced across the board. The reason is that regardless of their industry or their stated goals, all organizations have something in common: they all have a story to tell.
What Are the Benefits of Timeline Walls?
In addition to appealing to our storytelling instincts, timeline walls offer an attractive list of advantages that any organization will find interesting.
The combination of timelines and wall graphics seems designed to capture our attention. We love stories, and since ancient times, walls have been used to convey important messages. When these two factors merge, the results are arresting.
Take Your Audience on a Journey
Timelines walls turn your brand story into something your customers can experience. They read the text, see the graphics, and advance along the wall as the story develops in front of their eyes. The effect of all these factors combined is immersive and highly effective.
Using digital large format printing for your timeline walls means having endless possibilities at your disposal to surprise your audience, from the most advanced graphics to timelines that wrap around walls.
Easy to Install and Remove
Timeline walls are usually printed on self-adhesive vinyl, a versatile material that’s easy to install and remove. In both cases, downtime for your business is almost zero, especially when you work with a company that has its own teams of experienced installers like CR&A Custom does.
Easy to Maintain
All you have to do to keep your timeline wall looking like new is to carry out some common-sense maintenance tasks. Remove dust regularly using a soft cloth, and clean it using a mild soap solution.
CR&A Custom: Leaders in Large Format Printing
Are you ready to take your business to new heights? At CR&A Custom we are a large format printing company known for our innovative visual solutions and our commitment to quality.