Without walls or windows where to display signs, outdoor events can be a challenge from a branding and marketing perspective. The good news is that thanks to large format printing, taking your outdoor event to the next level has never been easier.
The Benefits of Large Format Printing
There are three basic reasons why large format printing is the best way to add branding flair to your outdoor event.
- Versatile. In many ways, outdoor events are unpredictable: They may take place in a garden with many trees, or in a parking lot with a cement floor. However, regardless of the place or type of terrain, there is a large format printing solution for your event.
- Durable. With outdoor events, the natural elements are a factor you should keep in mind. The materials used in large format printing are sturdy enough to withstand everything from sun rays to intense rain and wind without fading, ripping, or curling.
- Cost-effective. In addition to being versatile and durable, large format graphics are also extremely cost-effective (not to mention fast to produce) thanks to the most recent advances in digital printing.
Taking Your Outdoor Event to the Next Level with Large Format Printing
In the previous section, we saw how large format graphics tick all the boxes to turn an outdoor event into a branding success. Now we’ll take a look at the specific visual solutions you can use for your event.
Banners are an eye-catching solution that can be used for everything from welcoming attendees to providing directions.
While some banners require a fixed structure (such as a wall or balcony) to be displayed, there are self-standing banners that can be used everywhere. Some types of banners you may consider using include:
- Street pole banners (single-sided and double-sided)
- Traditional banners
- Flag banners
- Trellis banners.
- Backdrop banners
- Self-adhesive banners
- Barricade banners
We mentioned earlier how the elements are one of the factors to keep in mind when you organize an outdoor event. For example, while the wind presents challenges, it can also become your ally. There are few sights as inspiring as a colorful flag waving to the wind.
Custom flags come in different shapes. Some of them require a pole-like structure to be displayed, while others are self-standing and can be moved around as needed.
- Feather flag
- Teardrop flag
- Angled flag
- Rectangle flag
- Pole flag
- Custom shapes
Making it easy for people to make sense of open spaces is one of the greatest challenges you face when you organize an outdoor event.
Barricades are movable structures that serve several purposes. On the one hand, they are a crowd control device that creates paths visitors can follow to move through your event. They also help create zones that are off-limits for the general public, for example, storage areas. On the other hand, they are an effective branding solution that elevates the visual profile of your event.
Regardless of where your event takes place, if there’s a wall nearby, you have the chance to shine with a spectacular wall graphic.
A big wall mural adds to the atmosphere of your event and creates an “instagrammable” effect with the potential to create a sensation on social media. Some ways to use wall graphics include:
- Directional signage
- To display sponsorships
- To display information
This is one of the most compelling aspects of large format printing: it turns any structure into a billboard that makes your message impossible to ignore.
Exhibition & Display
Whether it’s selling merchandise or providing information, outdoor displays are an essential part of your outdoor event.
These displays showcase your brand while shielding attendees and staff members from the elements. They also create a professional, engaging look that takes your event to a whole new level.
All the products listed here are powerful visual solutions in their own right. However, when you combine them, you get an effective recipe to turn your outdoor event into a resounding branding success.
CR&A Custom: High-Quality Signs for your Outdoor Event
Looking for signs for your outdoor event? You’ve come to the right place. We are a large format printing company based in Los Angeles known for our drive to serve our clients and our advanced printing capabilities.