Digital large format printing is a powerful tool that can take any business to new heights with its unique combination of versatility and high-impact graphics. Read on to discover the advantages of large format printing for your business as well as the key differences between digital large format printing and other traditional printing techniques.
Digital Large Format Printing vs. Traditional Methods: Which One is Best?
Traditional printing methods played an important role in the history of advertising, but they are subject to limits that reduce their impact in today’s hyperactive visual landscape.
To begin with, traditional methods are more time-consuming and often less cost-effective than digital large format printing.
Just think of a building wrap. How long would it take to achieve the same effect painting it by hand? Not only would the process be extremely complicated, but it would also involve closing all or some parts of a building for days at a time, a luxury that most businesses can’t afford nowadays.
Digital large format printing, on the other hand, offers fast turnaround times which translate into little to no downtime for your business.
Another key advantage of digital large format printing is its high quality. When creating large-scale graphics even small imperfections must be avoided because the large size amplifies them and detracts from your message.
With traditional printing methods, these imperfections are almost unavoidable. By contrast, with digital printing it’s possible to create picture-perfect graphics that offer rich and accurate detail even at large scales.
At CR&A Custom we achieve this high standard of quality by combining cutting-edge printing technology with the best materials and the outstanding work of an experienced team of designers, technicians, and installers.
Are There Limits to Large Format Printing?
The only limit to the possibilities of digital large format printing is your imagination.
Other than that, at CR&A we have the drive and the technical capabilities to create all kinds of visual solutions, from traditional signs and banners to bold building wraps, wall graphics, and floor graphics.
For example, here are some of our previous projects that can give you a sense of the variety and depth of our expertise:
- Experiential marketing campaigns
- Branded retail displays
- Urban signage and barricades
- Signage for malls and retail stores
- Building wraps
Digital large format printing takes your brand beyond predictable bi-dimensional solutions so that it interacts with the physical space in ways that are surprising and memorable for your audience.
In sum, digital large format printing offers some unique advantages for your business:
- Digital large format printing is less time-consuming and more cost-effective than traditional methods.
- It involves little to no downtime for your business.
- Offers high quality at all scales.
- Provides illimited possibilities to convey your message.
Our team of experts at CR&A Custom stands ready to ensure that your brand enjoys all these advantages and more.