Most people associate large format printing with high-impact advertising and eye-catching signs. But this printing method has another important application: it can energize and improve urban spaces in unprecedented ways.
From Cars to Buildings
The interaction of large format printing and public space was almost inevitable. Advertising designed to be placed on the surface of cars was one of the first applications of printing on vinyl. Although cars are on the move most of the time, they are part of our public space, so it was only a matter of time for signs printed on vinyl to be applied to other structures.
This big leap was made possible thanks to advances in digital printing. This technology allowed designers and marketing professionals to dream bigger than ever before.
Bold decisions that were previously unthinkable, like advertising that takes up an entire building, or signs placed on the floor, were suddenly within reach and brands began taking advantage of these new possibilities with increasingly spectacular results.
From Advertising to Messages of Public Interest
Governments realized that large format digital printing has a unique power to grab the attention of consumers. It didn’t take long for this form of communication to be used to deliver messages of public interest in a way that not only keeps the public informed but also adds interest to any urban space.
Take, for example, one of our most recent projects: wraps for the barrier walls used to conceal the works of the planned purple line extension that will connect downtown Los Angeles with the Miracle Mile, Beverly Hills, and Westwood.
These barriers have been used for a long time in construction sites. But without any wrapping, they can be drab and add little to the urban space.
Large format printing turns these visually unappealing structures into a communication opportunity that serves multiple functions in addition to concealing the work in progress:
- Provides useful facts about the project
- Displays maps and schemes
- Provides contact information
- Conveys caution messages
- Includes wayfinding signage
- Adds to the surroundings with playful designs and lively colors
Creating this project using hand-painted graphics would have been too expensive and time-consuming to even consider. With digital printing, the process is simple, fast, and cost-effective, giving public institutions and governments at all levels an innovative medium to reach the public at large.
Whether it’s advertising brands or helping convey official messages, at CR&A Custom we have the drive and the technical capabilities to cover all your large format printing needs.
From design to installation, our team has the specialized know-how that results in visual solutions that take your business to new heights.
We are located in Los Angeles, California, and work with companies across a wide spectrum of industries. Contact us today by telephone (213-749-4440), email (firstname.lastname@example.org), or social media (Facebook, LinkedIn, Instagram) for a free quote or to learn more about our digital and large format printing services.