Regardless of the size of your fleet, your vehicles are one of the keys to the success of your company. In addition to moving your business forward, the vehicles you use can be an effective way to promote your products or services. As you will see below, the value of fleet wraps resides in their impact, flexibility, convenience, and efficiency.
What Are Fleet Wraps?
Fleet wraps, also called vehicle wraps, are graphics printed usually on heavy-duty vinyl and placed on the surface of the vehicles that a company uses to conduct business, be it cars, trucks, vans, trailers, or other types of automobiles.
Some of the businesses and organizations that use fleet wraps include:
- Contractors (HVAC, plumbers, etc.)
- Catering companies
- Insurance companies
- Delivery companies
- Transportation companies
- Media companies (radio/TV stations, etc.)
Read on to learn more about the value of fleet wraps and how they get your brand on the move.
The Value of Fleet Wraps
Fleet Wraps Are Attention-Grabbing
An effective fleet wrap commands the attention of passersby and drivers, creating a memorable experience that sets your brand apart in the minds of your potential and current clients.
Billboards, posters, and other forms of static advertising may merge visually with the background over extended periods of time, losing their impact. By contrast, a well-designed fleet wrap offers a dynamic experience that always feels different and fresh.
A study found that 97% of respondents were able to recall an ad on a truck, while 98 percent thought the ads created a positive image for the advertiser. Fleet graphics allow you to keep your brand in the minds of your clients, no matter where they are.
Maybe your customers will come across your message as they turn a corner. Or as they drive by some of their favorite landmarks. While the possibilities are endless, a fact remains: Vehicle wraps help you get noticed even in the busiest environments.
When it comes to promoting your brand, you can’t rest on your laurels.
Tweaking your message often is a smart strategy to keep your audience engaged and infuse your brand with a sense of excitement, energy, and commitment to your mission.
Fleet wraps give you the flexibility you need you adapt or change your messaging quickly, easily, and without stress.
Vehicle wraps can be a short- or long-term solution depending on your advertising needs. They require just basic maintenance to stay crisp and vibrant over extended periods of time. But you can also change them easily to promote seasonal sales or in any situation that calls for an adjustment to your branding message.
Every company is unique and so are their fleets.
A TV station usually needs big, sturdy vehicles that can accommodate passengers and equipment. Manufacturers, on the other hand, utilize large trucks for distribution and smaller vehicles for their sales representatives.
While this variety can be dizzying, the good news is that fleet wraps are extremely versatile and can be used on all types of vehicles.
Whether you want to transform a Zamboni, a van, a bus, or a food truck, you can rest easy knowing that fleet wraps are up to the task.
In fact, we have created projects for all these types of vehicles. You can check out some pictures right on this blog entry. For more images, just click here.
Connect With Your Local Customer Base
This is a basic advertising principle: If you want to connect with your customers, meet them where they are.
Your local customer base walks, drives, commutes, and shops on the same streets as you do. So that’s where you have to place your message if you want to reach them.
When your customers see your fleet in action, amplifying your message and working hard every day, they are reminded that your company is more than a business—It’s part of the community, a familiar presence they can trust.
As the pandemic has made clear, a strong local customer base is a strategic asset that can make a big difference for all kinds of businesses. Fleet wraps help you tap into this important resource by strengthening your relationship with the customers who live in your area.
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Expand Into New Markets
As effective as they are as a form of local marketing, the benefits of fleet wraps are not limited to your community. These graphics can be a very useful tool to expand your branding footprint into new markets.
To understand why just see things from the point of view of a consumer who lives in a city where your brand just arrived or intends to arrive. As soon as this imaginary customer notices your branded vehicles, they will be curious to learn more about your business. Chances are that they will even make a mental note reminding themselves to try this new company as soon as they can.
An image is worth a thousand words, as the old saying goes. And fleet wraps send a strong message to potential customers in new markets: “There is a new player in town who is making an effort to reach out to you. We are interested in your business and we are here to stay.”
Fleet wraps make it easy for you to communicate this sort of bold statement, which is precisely what you need when entering a new market.
While your vehicles stop at some point during the day, your fleet wraps never cease to promote your business.
Vehicle wraps never take a day off. They work 24/7, 365 days a year to get your message out and increase the awareness of your brand, a benefit not all types of media can provide.
For example, think of these two scenarios. Let’s say you decide to take out an ad in a newspaper or to get a commercial on TV. In both cases, the impact will be limited to a few seconds a day, probably not enough to make a difference in terms of sales.
Fleet wraps, on the other hand, are always delivering your message, regardless of whether they are parked or on the move.
And if you want to make an even bigger impact when the sun goes down, there are reflective films that can be used for trims, accents, or on the rear door to ensure that your fleet turns heads also during the night. This choice has the added benefit of improving the safety of your drivers.
Did you know that fleet wraps are one of the most cost-effective forms of advertising?
The cost-effectiveness of a medium refers to its ability to reach a potential audience compared with the placement cost.
In the world of advertising, effectiveness is measured using a metric called cost per thousand, or cost per mille (CPM), which shows how much it costs to get a thousand users to see your ad.
According to a study by 3M, fleet wraps are the most cost-effective advertising alternative with a CPM of $0.48. This value comfortably beats television ($23.70 CPM), magazines ($21.46 CPM), newspaper ($19.70 CPM), radio ($7.75 CPM), and outdoor advertising ($3.56).
The numbers speak for themselves: fleet wraps allow you to reach your audience for a few cents on the dollar!
Protect Your Vehicles
As you probably know, ultraviolet (UV) rays from the sun are one of the main factors that contribute to the deterioration of automotive paint.
This is an important consideration because a vehicle that looks damaged or unkept projects neglect and untidiness. And you definitely don’t want your clients to associate these ideas with your business.
Additionally, the damage that the elements inflict on your vehicles is not limited to cosmetics. For example, corrosion can easily cause structural damage that results in costly repairs or even accidents.
Fleet graphics help protect your vehicles from these hazards by placing a layer of heavy-duty, weather-resistant vinyl between the body and external elements such as sun rays, tree sap, bird droppings, and dust.
The Value of Fleet Wraps: Wrapping It Up
In conclusion, fleet wraps are one of the most effective ways to advertise your business.
For a fraction of the money required to use other media, fleet wraps help you strengthen your relationship with your local customer base or expand into new markets with ease and without breaking the bank.
Fleet graphics are also easy to update and adapt to your advertising needs regardless of the size of your fleet or the types of vehicles that you use.
Finally, fleet wraps also offer protection from damage that ranges from superficial scratches to other forms of deterioration that might threaten the structural integrity of your vehicles.
By choosing fleet graphics not only are you promoting your brand in the most cost-effective way possible, but you are also safeguarding one of your most important investments.
About CR&A Custom
We are a large format printing company located in Los Angeles, California, and working with clients from all over the U.S. and around the world.
Whether it’s fleet wraps, building wraps, signage, flags, or banners, we have the visual solutions you need to take your brand to new heights.