Every surface is a branding opportunity, and event barricades are no exception. These structures are used to guide crowds within an event, but they also offer an opportunity to connect with your audience. In today’s blog, we discuss what event barricades are and why they’re a smart way to get your message out there.
What Are Event Barricades?
Event barricades are metallic or plastic structures used to create walkways necessary for crowd control in highly attended events.
Barricades usually range from 4-6 feet in length and stand between 3 and 6 feet tall, although dimensions may vary. They are typically lightweight, allowing organizers to move them around easily to reconfigure a space according to their needs. Barricades are commonly used at events such as:
- Athletic events
- Farmer’s markets
Event Barricades and Advertising
The main function of event barricades is to create a safe and more pleasant experience for attendees. These structures make it easy to navigate open spaces, prevent overcrowding, and help delimit restricted areas where only authorized personnel are allowed.
However, in addition to their security advantages, event barricades can also serve as a very effective advertisement space for sponsors or event organizers. Add a custom-made digitally printed vinyl cover, and barricades stop being just crowd control barriers to become spectacular and memorable visual displays
With the right design, and working with the right large format printing company, barricades can help turn your brand into the star of any event.
Benefits of Using Event Barricades for Advertising
With digital large format printing, any barricade can be turned into a billboard to get your message in front of the right audience. Here’s why it makes sense to use event barricades for advertising:
- Brand Your Event. Although barricades as structures are important and necessary, they’re not exactly inspiring from a visual standpoint. By turning your barricades into advertising devices with large format printing, organizers can take their event to a whole new level of branding excitement.
- Get Lots of Exposure. Regardless of whether you are organizing an event or sponsoring it, barricades can help ensure you get noticed by hundreds or even thousands of people, depending on the size of the event.
- Connect With Your Audience. By placing your brand in the places where your audience goes to spend their free time, you’re sending a subtle message: “We get you, we understand you because we’re like you.” The importance of this type of connection just can’t be overstated.
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Wrapping It Up
While event barricades play a significant role in ensuring safety and crowd control at any event, they are also a great marketing device.
The versatile nature of these barricades makes it easier to adapt to different events. As an event planner or sponsor, do not underestimate the power of event barricades to raise brand awareness while keeping everyone safe while they enjoy a good time.
For more ways to brand your event, take a look at our previous posts, “5 Reasons To Invest in a Step and Repeat Banner” and “Event Signage Examples: Some Ideas to Supercharge Your Event”
CR&A Custom: High-Quality Large Format Printing
At CR&A Custom, we are a Los Angeles-based large format printing company known for our innovative visual solutions and our commitment to quality. We are proud recipients of the WBENC, WOSB, and NMSDC certifications.