Custom floor stickers, also called floor graphics, are an original way to promote your business. If you are looking for ways to boost your brand and grow your bottom line, here are five good reasons why floor stickers should be at the top of your list.
Custom Floor Stickers Are Original
Being original goes a long way toward ensuring that your current and potential customers remember your message and your brand.
Custom floor stickers offer many possibilities to stand out and engage your audience in unexpected ways.
For example, you can use floor stickers to create games that use the floor as a board. You can also place them strategically to liven up areas where people are not used to seeing messages, including:
- Stairs
- Elevators
- Escalators
- Outdoor areas
As you can see, the possibilities are endless, and if you bounce off some ideas with a knowledgeable designer, the results can be spectacular.
Floor Stickers Capture Your Customers’ Attention
We live in a busy world where many sounds and images compete for our attention at any given moment.
From texts and app notifications to TV and radio advertising, getting your customers to notice your message is becoming increasingly difficult.
In this whirlwind of visual communication, the floor has suddenly become premium advertising real estate because thanks to smartphones, people are looking down more than ever.
For example, research shows that people tap, swipe, and click on their phones an average of 2,617 times per day.
How are people going to read your signs if they are looking down at their phones all the time? Easy: place your signs on the floor!
Floor Stickers Guide Your Customers’ Attention
Not only do floor stickers capture your customers’ attention, but they can also guide that attention toward specific areas.
This can be particularly helpful when you are running a special sale or promotion, or when you have big facilities that people may find difficult to navigate if they are unfamiliar with them.
Floor stickers can also make things a lot easier when your customers have to complete a process.
For example, if you want people to measure certain items (such as furniture) before purchase to ensure that they will fit in the intended area, you can use floor stickers to guide customers toward a zone where an employee will help them take measurements.
Floor Stickers Are Durable and Cost-Effective
Custom floor stickers are usually made of vinyl, a durable material that includes a laminate designed to withstand heavy foot traffic and ensure that your graphics retain their vibrant colors for longer.
Naturally, the location of your floor stickers determines the wear and tear they have to sustain.
Floor stickers placed outdoors are subject to the action of the elements, which may result in tearing or fading. That’s why it’s advisable to opt for more sturdy materials if plan to display your stickers outside.
Floor graphics are also cost-effective because they are less expensive to produce than other forms of advertising.
The combination of durability and low cost means that floor stickers deliver a greater impact for less money, maximizing your marketing budget.
In short, if you are looking to surprise your audience while making the most of your advertising dollars, floor stickers are the way to go!
Convenient
If you are keeping score so far, we have seen that floor stickers are fun, durable, and cost-effective. But as if all these benefits weren’t enough, these graphics are also convenient.
Thanks to digital printing, floor graphics can be produced quickly and easily, dramatically reducing turnaround times compared to other printing methods.
Floor stickers can be applied on a wide range of surfaces, including tile, sealed wood, marble, vinyl, terrazzo, and sealed concrete.
Another advantage of floor stickers is that they are low-maintenance. A basic, common-sense maintenance routine is enough to keep your floor graphics in good condition.
Note, however, that heavy equipment such as forklifts can damage your floor stickers, so it’s advisable to place them away from this type of traffic.
Finally, installing and removing your floor graphics is a fast process too. This means that you can take advantage of floor stickers with little to no downtime for your business.
Advantages of Custom Floor Stickers: Wrapping It Up
To sum it up: floor stickers are original, attention-grabbing, durable, cost-effective, and convenient.
They truly cover all your bases when it comes to promoting and growing your business through visual communication.
It’s worth noting that regardless of the space you have available, you can always take advantage of floor graphics.
In large facilities, they make it easy for customers to navigate the space and find what they need. In enclosed spaces, such as elevators or stairwells, they can deliver important messages or just serve as a friendly visual wink that builds rapport with your audience.
Whether your priority is to maximize your budget or to come up with a ground-breaking visual solution that your customers won’t forget, a knowledgeable large format printing company like CR&A Custom can help you achieve your goals and exceed your expectations.
CR&A Custom: High-Quality Custom Floor Stickers
Looking for high-quality floor stickers in Los Angeles or anywhere in the United States? CR&A Custom is here to help you bring your ideas to life.
We are a large format printing company based in Los Angeles with customers all over the United States and abroad. Our innovative visual solutions set our clients apart and take their business to new heights.
When you choose CR&A Custom, you get all the benefits that only a company with extensive experience in large format printing can provide: fast turnaround times, comprehensive expertise, certifications, and a solid track record of success.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), or social media (Facebook, Instagram, or LinkedIn) for a free estimate or to learn more about our full range of large format printing solutions: building wraps, wall graphics, window graphics, vehicle wraps, boat wraps, custom yard signs, and more.
