If what you want is to step into a whole new world of branding possibilities, floor decals are the answer. Durable, eye-catching, and cost-effective, these five cool ideas for your floor graphics will pave the way for the success of your brand.
Floor Graphics for Stairs
Until recently, the surface of stairs was rarely used for advertising purposes, but that has changed thanks to digital large format printing.
Today, any stairway can be turned into a striking display of graphics that turn heads and boost sales. Here are some ideas to get you started:
- Use the risers (the vertical part of the steps) to display a single image. The effect is stunning!
- You can also use the rises to show a written message so that users read it line by line as they climb the stairs
- Let your imagination run wild and turn the steps into any object you like: a rainbow, the keys of a piano, logs, or Lego bricks.
- Choose bright colors or recognizable visual patterns (such as footprints or paw prints) to add a fun touch to your stair graphics.
Escalators add movement to the equation, offering even more opportunities for striking, memorable visual communication.
Directional Floor Graphics
Floor decals are also an effective and innovative alternative to display directional graphics.
It’s no wonder that some of the busiest environments, such as airports and train stations, use floor graphics to help users navigate their facilities.
This is a remarkable feat when you think about it. In an airport, for example, you have users who speak different languages and come from different visual traditions. In that situation, you need a graphic solution that cuts through all those differences and delivers your message.
With digitally printed directional floor graphics, you can guide your audience to the precise areas you want them to go to with ease and without confusion.
However, directional floor graphics are not limited to the interior of your business. You can also use them to help users navigate other areas such as parking lots, food courts, or playgrounds.
Functional Floor Graphics
In addition to displaying directions, floor graphics can also serve other practical functions, depending on the type of business you have.
That’s what makes this alternative so appealing: every solution is as unique as your organization. The trick is to identify situations in your day-to-day operations where a floor graphic can simplify your customers’ experience.
For example, a floor graphic for a retail store can be designed to guide customers toward items on sale. If you run a daycare, you can use floor decals to make it easy for children to identify zones where they must place their toys. Floor decals can also be deployed to speed up check-out times by making the process more efficient and orderly.
The potential to create functional floor graphics is endless, and the best part is that with today’s digital printing technology, any vision can be brought to life without breaking the bank and with the highest standards of quality.
Decorative Floor Graphics
No doubt, functional floor graphics are extremely useful. But that doesn’t mean that you shouldn’t consider a decorative floor graphic as part of your communication strategy.
Creating the right ambience goes a long way toward ensuring the success of your business. Whether you are going for an elegant atmosphere or a fun interior space, decorative floor graphics have what it takes to enhance the experience of your customers in a way they won’t forget.
Use decorative floor graphics as visual winks meant to strengthen the relationship between your customers and your business. They can be fun, whimsical, or inspiring, according to the character of your brand.
For example, a floor graphic with an optic illusion may not serve any immediate purpose. But it surprises your customers, who will associate your brands with a fun and exciting experience.
Combine Floor Graphics and Other Supergraphics
If floor graphics are striking by themselves, their effect is greatly enhanced when you combine them with other supergraphics to create a 360-degree visual experience for your audience.
The most innovative experiential marketing campaigns turn brands into presences you can see, touch, and feel.
With the right combination of large format printing products, you can step fully into this new frontier of branding.
In more than one way, floor graphics lay the groundwork for this type of project.
We are used to seeing graphics on walls (think of paintings, posters, and even murals) but graphics displayed on the floor are still a relatively new experience. They provide the “wow” factor that marks the difference between good visuals and remarkable branding.
Creating Cool Floor Graphics: Some Extra Tips
This basic rule of branding bears repeating: your visual identity should be as unique as your business.
While the above ideas provide a basic framework to create outstanding floor graphics, no option is off the table as printing technology and visual communication continue to evolve.
In addition to combining different types of supergraphics, you should also feel free to combine different types of floor decals.
For example, a floor graphics project for a supermarket may include wayfinding graphics to help customers make sense of the different isles, but also decorative floor graphics whose only purpose is to make users feel appreciated by thanking them for their purchase.
Simply put, the more original and comprehensive your visual strategy, the greater the success your project will enjoy.
CR&A Custom: High-Quality Floor Graphics
Looking for the best and most creative floor graphics? CR&A Custom is a Los Angeles-based large format printing company proudly serving customers of all types and sizes in the United States and abroad.
When you choose CR&A Custom, you get all the benefits that come with working with a leader in the large format printing industry: fast turnaround times, comprehensive expertise, certifications, and a solid track record of success.
Contact us today by telephone (213-749-4440), email (info@cracustom.com), or social media (Facebook, Instagram, or LinkedIn) for a free quote or to learn more about our wide range of visual solutions: floor graphics, wall graphics, window graphics, vehicle wraps, window graphics, and more!
