Today we take a closer look at the keys to successful corporate branding and learn more about how large format printing takes your branding to a new level. From window graphics to elevator wraps, large format printing is an amazing resource to seize unique corporate branding opportunities wherever companies express their culture.
What Is Corporate Branding?
Before we delve into the keys to successful corporate branding, let’s take a minute to define corporate branding itself.
Corporate branding is the process of creating a unique identity that makes it easy for consumers to differentiate your business from your competitors.
Any distinctive element that a company uses to stand out can be considered corporate branding. This includes the name of a company as well as logos, slogans, and in some cases even specific colors.
An effective corporate branding strategy reflects the values at the core of your business. For example, an accounting firm usually wants to convey stability and integrity, while the logos and packaging of energy drinks are often designed to project a sense of dynamism and fun.
Why Do I Need Corporate Branding?
Every business aspires to have a strong identity that people can recognize immediately, and corporate branding helps you achieve just that.
Great corporate branding makes plain what your brand stands for. There are corporate branding tools to communicate all sorts of values, from integrity to strength, sophistication, and even playfulness.
By creating a strong association with certain values and ideas you build rapport with your clients. This translates into a stronger and more meaningful relationship, which in turn boosts your sales and your bottom line.
What Are the Keys to Successful Corporate Branding?
In order to be successful, your corporate branding process must include the five key elements listed below.
- You want your corporate branding to be unmistakable. While imitating companies that are already established is always a tempting option, a knowledgeable design team can help you develop a corporate branding as unique as your business.
- Uniformity is a hallmark of quality. This is true of any endeavor and corporate branding is no exception. Make sure that your logo, your slogans, and other elements of your corporate identity are displayed with the same standards of quality across all applications, from a branded hand sanitizer station to an imposing building wrap.
- Use a language your customers can understand. For example, if you want to project a sense of elegance, you run the risk of creating a logo that’s too ornate and difficult to read. The help of designers and marketing experts is essential to ensure that you are able to communicate your ideas to your target audience.
- Involvement of all stakeholders. Stakeholders are all those people with some type of interest in your company, from your clients to your employees and the community you serve. Involve as many stakeholders as possible in the development of your corporate branding and you will be one step closer to success.
- Once your corporate branding concept is ready, communicate it! This means propagating the elements of your corporate branding using as many mediums as you see fit, but always with uniformity (remember the second point of this bulleted list).
In short, creating compelling corporate branding means involving all stakeholders to ensure that you project a unique image in a uniform and targeted manner.
Large Format Printing and Corporate Branding
All the steps mentioned above are crucial to any business and as you are about to discover, large format printing is one of the most powerful aces up your sleeve throughout this process
Regardless of your industry, large format printing is an indispensable component of your corporate branding strategy.
Large format printing products are so versatile, cost-effective, and eye-catching that businesses of all sizes can use them as part of their corporate branding efforts. When companies use large format printing, they can take their corporate branding to all types of places, including:
- Company headquarters
- Retail stores
- Restaurants and bars
- Schools and universities
Now let’s review some of the most effective large format printing products that any company should keep in mind to strengthen their corporate branding.
Why wait until your customers have entered your business to give them a sense of your culture and values?
This is one of the situations where you have to be proactive. You want to persuade potential clients at a glance before they walk through the door, and that’s precisely what window graphics excel at.
These graphics are printed on self-adhesive vinyl and placed on glass or plastic surfaces. The effect is memorable and sets your business apart instantly, which is the main goal of corporate branding.
Thanks to the most advanced large format printing technology, any graphic concept can be rendered faithfully and with stunning quality using a widow graphic. Plus, these signs require very little maintenance and are extremely easy to install and remove.
Surprising your customers with new applications of corporate branding is a smart way to ensure that your products or services stay foremost in their minds.
Floor graphics are one of the most recent applications of large format printing and the ideal medium to expand the scope of your branding.
Whether used as a wayfinding device or as welcome signage, floor graphics offer a vast array of visual possibilities that become even more interesting when you consider that people are looking at the ground more than ever before.
In fact, due to the growing popularity of smartphones, a lot of people walk while texting or checking their social media. And while scientists are still trying to make sense of this new habit, you can incorporate it into your branding strategy with some attention-grabbing floor graphics.
Walls can be an extremely powerful visual medium. Just think of the beauty of the frescoes created during the Renaissance or the global fame of Banksy, the urban artist whose true identity remains a mystery.
Now thanks to large format printing you can infuse your brand with the same allure of these legendary works of art. Some of the areas where businesses can use wall murals as a corporate branding device include:
- Waiting rooms
- Break rooms
- Hotel lobbies
- Conference rooms
The good news is that messy paint jobs are a thing of the past. Today’s wall murals (also called wall graphics) are printed on vinyl and then installed onto a wall. The process is quick and simple, with virtually no downtime for your business and no inconveniences to your customers.
Furthermore, using state-of-the-art large format printing technology means that your graphics will convey the essence of your brand vibrant and crisp.
Banners are a form of visual communication that has stood the test of time, and it’s easy to see why. They are versatile, durable, and never fail to get noticed, even in busy environments.
A custom banner takes your branding wherever your customers are, be it indoors or outdoors. For example, these are some of the places where you can display your custom banners:
- Outdoor concerts
- Convention centers
- Hanging from overpasses and bridges
- At athletic events
- On chain-link fences
- In outdoor settings, from flagpoles or posts
- Indoors, from tables or counters
Banners are cost-effective and easy to install. Furthermore, you can use them more than once, so long as you store them carefully in a cool, dry place. If what you want is to get maximum corporate branding power for your money, custom banners will be love at first sight.
The beauty of large format printing is that it allows you to take your branding to unexpected places.
For example, we tend to think of elevators as not particularly fun places, but elevator wraps upend this perception. These graphics printed on vinyl can be placed either on the exterior or the interior of an elevator with surprising results.
As with all other large format printing products, your imagination is the only limit to what you can achieve with elevator wraps. However, the automatic doors of an elevator give you even more possibilities to be creative and playful.
For companies looking to elevate the presence of their brand, elevator wraps are the way to go.
About CR&A Custom
CR&A Custom is a Los Angeles-based large format printing company dedicated to creating effective visual solutions for clients all around the world.
When you choose CR&A Custom, you get all the benefits that come with working with a leader in the large format printing industry: fast turnaround times, comprehensive expertise, certifications, and a proven track record of success.
If you are looking for signage that takes your corporate branding to new heights, our experts are here to help.
Contact us today by email (firstname.lastname@example.org), telephone (213-749-4440), Facebook, Instagram, or LinkedIn) for a free quote or to learn more about our services and products: vinyl banners, custom flags, wall graphics, building wraps, and more!