Excitement. Inspiration. Drama. Sports have it all, and they need graphics that reflect the same level of intensity and impact. These five high-impact trends in sporting event signage are a winning strategy for any organization.
Wall Graphics
There’s something definitive and solemn about a message emblazoned on a wall.
The ancient Romans knew this and loved to record all types of important information by carving it in stone.
Luckily, displaying a message on a wall is much easier today than it was back then. Thanks to the flexibility of digital large format printing any message can be turned into an impressive wall graphic easily and affordably.
Here are some ways you can use wall graphics at your sporting events:
- To present the chronology of a team.
- As a “welcome” graphic inside stadiums or other sports venues.
- To display pictures or words on the walls of a locker room.
Floor Graphics
While walls have a long tradition as bearers of visual messages, floor graphics are a more recent trend whose full potential remains untapped.
Floor graphics are convenient, cost-effective, and easy to maintain. Since they are printed using sturdy materials and cutting-edge digital printing technology, these graphics can withstand the foot traffic of the busiest venues without fading or losing their spark.
Here are some ways you can use floor graphics at your sporting events:
- As wayfinding signage inside stadiums or other sports venues.
- As an original way to display team trivia (for example in areas where people have to wait in line to purchase tickets or drinks)
- Combine them with wall graphics to impress fans.
Vinyl Banners
Vinyl banners are an evergreen visual solution that can be as conventional or bold as you need it to be.
For example, a series of small street-pole banners can help spread the word about a sporting event, while monumental banners are often hung from the top of stadiums to commemorate special occasions such as anniversaries or championships.
It’s worth noting that vinyl banners are not limited to outdoor use; you can display them indoors as well. This is particularly important when it comes to sporting event signage because sports venues often feature ample interior space that can be made more interesting with vinyl banners.
Here are some ways you can use vinyl banners at your sporting events:
- To display photos of individual players or team legends.
- To add some visual drama to certain matches (finals, for example).
- To promote special events such as autograph signings or fundraisers
Building Wraps
In sports, you can’t go wrong when you go big, and this applies to sporting event graphics as well—that’s what makes building wraps such an exciting option!
Building wraps and sports graphics are like bread and butter: they were meant to be together. Sports are thrilling, fun, and inspiring, and so are these graphics that tower over fans creating a sense of awe and anticipation.
While you may think that the most impressive building wraps are those that cover a building in its entirety, partial building wraps can be extremely effective as well, provided that you work with a capable designer.
Here are some ways to use building wraps at your sporting events:
- To commemorate special occasions such as championships or retirements.
- As the centerpiece of a branding or advertising campaign.
- To make a spectacular announcement (for example, new signings, or inductions to the team hall of fame).
Barricades
Whether you are planning a huge event like a finals game or a smaller gathering such as an autograph signing, crowd control is a factor that you should never overlook.
Barricades are metallic barriers used to control pedestrian circulation during all types of situations, including sporting events.
Event organizers usually take advantage of the large surface of barriers to display visual messages. This strategy serves two purposes.
On one hand, it turns barricades into small billboards that can be used to convey all types of graphics. On the other hand, these vinyl coverings give barricades a more friendly a colorful appearance that allows organizers to control the flow of attendees without making them feel constrained or overwhelmed.
Here are some ways you can use building wraps at your sporting events:
- To create safe walkways from the street to the interior of a sports venue.
- To create separate areas for technical or security staff inside a venue.
- To keep spectators away from the field or court
Sporting Event Signage: Wrapping It Up
In a world packed with entertainment alternatives, sporting events are a mainstay in the lives of millions of people.
It’s easy to see why: sports provide spectators with real-life drama and storylines that are impossible to find anywhere else.
This unique form of entertainment requires a set of graphic solutions that translate all this excitement into visual terms.
With its flexibility and extraordinary technical capabilities, digital large format printing is a great fit for sports organizations looking to add visual excitement to their events.
Some of the most interesting trends in sporting event signage include wall graphics, floor graphics, vinyl banners, building wraps, and barricades.
Used alone or in combination, these solutions can turn any sporting event into a resounding branding success.
CR&A Custom: Your Best Option in Large Format Printing
Interested in sporting event signage? CR&A Custom is a large format printing company based in Los Angeles with clients all over the United States and abroad. Our high-quality visual products set our clients apart and take their business to new heights.
When you choose CR&A Custom you are choosing deep expertise, fast turnaround times, and a proven track record of more than 25 years creating outstanding visual solutions. From design to installation, our experienced team is ready to bring your most audacious visual ideas to life.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), or social media (Facebook, Instagram, or LinkedIn) for a free estimate or to learn more about our full range of large format printing solutions: building wraps, wall graphics, window graphics, boat wraps, and more.
