Large format printing can help any business in any industry grow its sales and build its brand. However, supergraphics go particularly well with hotels and other similar establishments. Keep reading to discover why.
Large Format Printing and the Hospitality Industry
While stores and malls may be the first businesses that come to mind when you think of large format printing, the truth is that large format graphics are just as effective and popular in other industries.
Take, for example, the hospitality industry, and more specifically, hotels. Some common applications of large format printing in hotels include the following:
- Window graphics
- Wall graphics
- Directional signage
- Informational signage
- ADA signage
- Building wraps
- Custom flags
In the next sections, we will explore the reasons why large format printing and hotels are such a great match, illustrating this relationship with examples taken from successful real-life large format printing projects.
Unobtrusive or Show-Stopping According to Your Needs
What makes large format printing so effective as a communication medium is that it can be unobtrusive or show-stopping, depending on what you need.
Some of the unobtrusive applications of large format printing in hotels include directional and informational signage. In those cases, graphics communicate an important point (for example “turn here to get to the lobby,” or for employees “don’t forget to wash your hands”) efficiently and without calling excessive attention to themselves.
But large format printing can be outright impressive as well. Take, for example, our work for Metropolis LA, a residential and retail complex in downtown Los Angeles which includes a boutique hotel.
The combination of building wraps, floor graphics, window graphics, and vinyl banners makes for a spectacular visual display that just can’t be ignored and leaves a lasting impression on passersby.
Create a Unique Atmosphere
The success of a hotel depends in large part on the atmosphere it creates. Ideally, a hotel must combine comfortable facilities with a unique ambience that guests can’t find anywhere else.
Large format printing contributes to creating the type of atmosphere that helps hotels stand out from their competitors.
By combining signage, floor graphics, window graphics, wall graphics, and building wraps, hospitality structures can create an immersive visual experience that elicits all kinds of emotions, from relaxation for lounges and restaurants to refinement for lobbies and other common areas.
Again, our work for Metropolis LA is a great example of the power of large format printing to communicate the values and emotions hotels need to convey in order to be successful. Thanks to our high-quality graphics, potential customers are able to experience the relaxing, dream-like atmosphere of Metropolis without even setting foot inside.
Transform Spaces in a Hotel
Hotels have evolved at a rapid pace over the last 20 years. Today, guests expect from hotels so much more than just a place to stay the night.
A wide array of services and a rich list of lifestyle offerings are two of the hallmarks of the most modern hotels.
- Business center
- Spa
- Gym
- Art gallery
- Children’s play areas
- Bar
- Restaurant
- Event facilities
Each of these areas must have its own atmosphere according to the function it serves. For example, children’s play areas must be fun and appealing to kids, while a spa should put guests in the mood to kick back and relax.
Savvy use of large format printing products helps hotels enhance the various experiences guests can enjoy under the same roof.
What’s more: large format printing helps transform any area, turning it into something completely different for a limited period of time. This is an effective way to surprise guests and keep them engaged with experiences that are constantly evolving.
If you want an example of how hotels can use large format printing to offer temporary experiences with surprising effects, look no further than this project, where we turned the lobby of the Dream Hollywood Hotel into a suggestive and creative space for an exhibition of Non-Fungible Tokens (NFTs) curated by The Crypt Gallery, the first exhibition of its kind in a hospitality establishment.
Provide a Richer Guest Experience
As you can see, large format printing and hotels complement each other with results that are often surprising. This is no coincidence, as both the hospitality industry and large format printing share a focus on creating outstanding user experiences.
The projects used here to illustrate this relationship demonstrate that large format printing not only helps hotels enhance the services they already offer but can also radically transform existing spaces, allowing establishments to offer a richer, more memorable guest experience.
CR&A Custom: High-Quality Large Format Printing for Hotels
Looking for high-quality window graphics for your hotel or hospitality establishment? CR&A Custom is here to help.
We are a Los Angeles-based Print Service Provider (PSP) proudly serving customers of all types and sizes in the United States and abroad.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), or social media (Facebook, Instagram, or LinkedIn) for a free estimate or to learn more about our full range of large format printing solutions: building wraps, wall graphics, window graphics, vehicle wraps, boat wraps, and more.
