Every surface counts when it comes to building your brand. And yet, most businesses overlook the potential of the floor as a surface they can use to advertise products or services. Today we show you how to get your customers’ attention with floor decals that will surprise your audience, drive sales, and boost engagement.
What Are Floor Decals?
Floor decals, also known as floor graphics, are images printed on self-adhesive vinyl and placed on the floor of a business to direct foot traffic, advertise a product, or offer useful information.
This type of signage has been gaining steam over the last few years because companies have realized that digital printing allows them to create any type of floor decal at an affordable price and with a fast turnaround.
Why Use Floor Decals?
Floor decals feature some key advantages compared to other alternatives. They are durable, easy to install and remove, and allow you to use the floor as an advertising surface without obstructing traffic or causing your customers to trip.
Additionally, with smartphone usage on the rise (85% of Americans own a smartphone, compared to just 35% in 2011), people are looking toward the floor more than ever before. Floor decals are a creative way to take advantage of this trend.
Some of the businesses and institutions that are already using floor graphics to promote their services and products include:
- Retail stores
- Supermarkets
- Shopping malls
- Pharmacies
- Banks
- Dealerships
- Sports teams/venues
- Lifestyle products
- Metro/train stations
- Airports
- Restaurants
Where to Use Floor Decals?
To put it simply, you can use floor decals wherever there is foot traffic, be it a subway station, a pharmacy, or the area within a store where your products are sold.
In addition to being durable and easy to maintain, self-adhesive vinyl is a versatile material that can be used on most surfaces, including:
- Waxed vinyl
- Sealed concrete
- Marble
- Ceramic tile
- Wood
- Terrazzo
- Unsealed concrete outdoors
How to Get Your Customers’ Attention With Floor Decals
Being a relatively new form of advertising, floor decals rarely fail to get noticed. However, there are some strategies you can apply to maximize their impact.
- Use bright colors. High-intensity colors are a proven strategy to get your customers’ attention. Yellow, red, and neon tones are good additions to the palette of your floor decals.
- Use humor. Using humor guarantees that your message will stand out in the minds of your customers. Floor graphics lend themselves to playfulness, so don’t hesitate to take advantage of this factor if it fits your brand.
- Surprise your customers. We always remember the things that surprise us. From optical illusions to witty images, floor graphics offer many possibilities to wow your audience.
- Be strategic. Place your graphics in areas of high foot traffic, where your customers are more likely to see them and interact with them.
Remember that these are general tips. Every case is different and when it comes to design, bending the rules is the only norm. An expert designer can help you refine your strategy according to your unique advertising needs.
Types of Floor Decals
The basic idea behind floor decals is to use the floor as a surface to convey visual messages. This is a simple but effective principle that can be put into practice in different ways.
Welcome Floor Decals
A contemporary take on the classic welcome mat, welcome floor decals allows you to create rapport with your customers as soon as they walk through the door. Talk about starting off the client-company relationship on the right foot!
Decorative Floor Decals
The goal of this type of floor decal is to enrich the ambiance of a space. Decorative floor graphics display colors, motifs, or images that are visually pleasing and ramp up the appeal of your facilities, creating a visual experience that your clients will love.
Fun Floor Decals
As with decorative floor decals, the idea here is to enhance the experience of those who visit your business. The difference is that instead of stimulating the aesthetic sensibility of your customers, these graphics tickle their sense of humor.
Social Distancing Floor Decals
Social distancing floor decals became a global phenomenon due to the coronavirus pandemic. They have played a crucial role in containing the outbreak and will remain part of our day-to-day life in the short to medium term.
Directional Floor Decals
Wayfinding has never been this easy, creative, and efficient. With floor graphics, you can create paths for your customers as opposed to just pointing the way. This new approach to signage creates a unique experience that will keep your clients coming back for more.
Advertising Floor Decals
The purpose of this type of floor decal is pretty straightforward: to advertise your brand. While decorative floor decals or fun floor decals aim to create an experience, advertising floor decals are focused on strengthening the presence of your brand.
Promotional Floor Decals
Floor graphics are also extremely effective if what you need is to advertise a specific promotion. For example, you can create a series of floor decals that guide your potential clients from the entrance of a store to the area where a special sale is taking place.
Point-of-Sale/ Point-of-Purchase Floor Decals
In the marketing world, point of purchase is the area where clients decide whether or not to buy a product, while point of sale is where people pay for the products they buy. Displaying floor decals in these two strategic areas is an effective strategy to boost sales and raise brand awareness.
CR&A Custom: High-Quality Visual Solutions
CR&A Custom is a Los-Angeles-based large format printing company proudly serving customers of all types and sizes in the United States and abroad.
When you choose us, you get all the benefits that come with working with a leader in the large format printing industry: fast turnaround times, comprehensive expertise, certifications, and a proven track record of success.
Contact us today by telephone (213-749-4440), email (info@cracustom.com), or social media (Facebook, Instagram, or LinkedIn) for a free quote or to learn more about our wide range of visual solutions: floor graphics, vehicle wraps, window graphics, wall graphics, building wraps, and more!
