Emotions play a huge role when it comes to buying products and services. That’s why, for decades, companies have focused their marketing campaigns on the notion of how their audience will feel when they see an ad. Therefore, creative agencies must take the time to learn how to design happiness. This will allow brands to keep their audience happy and engage with what the company represents. Some of the most important tips we should consider when learning how to design for happiness include teasing with a preview, offering a promising experience, and making this experience special. We should also try to surprise our customers and make a positive last impression.
Tease with a Preview
This is one very effective marketing strategy that the movie industry has used for decades. However, companies from different industries can also take advantage of this engaging strategy. Teasing a preview of a new service, product or event will have our audience eager to anticipate and discover what is coming. It will also help us build excitement and create buzz around our brand. When we finally launch our service, our audience will feel interested, excited, and satisfied.
Offer a Promising Experience
Another effective strategy we should consider when learning how to design happiness is offering a promising experience. This isn’t a new concept, though, but companies from all industries can really take advantage of it. If we want to build both familiarity and excitement for a new product, service, or event, the design of our ads should offer a promising experience. Just by exposing our audience to what is coming will be enough to make customers look forward to what our company is about to launch.
Don’t Hesitate to Make It Special
Every memorable and promising experience is also a unique experience, so we should remember to portray our new product or service as a limited resource. This will make our audience be more interested and excited about our release. Therefore, if we want to learn how to design happiness, our creative agency should think about what products or services represent a limited-time treat for your customers, and make sure your visual campaigns portray them accurately.
Remember to Surprise Your Customers
Everybody loves surprises, especially when it comes in the form of freebies and discounts. Many companies offer discount codes on their receipts or on print media to their customers, which can later be redeemed online or at their store. Thinking about interactions that we can enhance in order to bring unexpected joy to our customers can be quite helpful. This way, our creative agency will be able to incorporate these surprising elements into your marketing campaigns.
Make A Positive Last Impression
We know that first impressions can help define the perception our audience has of our brand. However, last impressions can be just as important. Therefore, when we learn how to design happiness, we need to make sure we are giving a memorable ending to the experience we offer our customers. This will result in a happy memory our customers will keep from our marketing strategies that can be as simple as a strong but honest closing line, for example.
