A new year has just begun, and it is time to start thinking about our visual marketing strategies. Now, there is no doubt that graphic design plays a huge role when it comes to ads and advertisements. Being aware of the graphic design trends for 2020 will give us an advantage when we start working on the visual marketing campaigns for our brand. This year, we will be seeing a lot of monochromatic pictures, playful typography, and line art patterns and designs. Earthy colors and hues, as well as combinations of textures and patterns will influence the design decisions of several companies, too.
One of the biggest graphic design trends for 2020 will be the use of monochromatic pictures. During the last couple of years, we have seen graphic and web designers using monochromatic color effects, reminding us of the 2017 duotone trend. However, this year we can see a more simplified and cleaner version of this. We can use monochrome effects on photos or graphic compositions, depending on the message we want to achieve.
Typography is an essential element of our visual brand, and several aspects come into play when choosing a given typography. However, using playful typography is one of the graphic design trends for 2020 that will have a significant influence on visual marketing. Flowers, geometric shapes, and other creative elements are great resources to use if we want our ads to grab the attention of our audience. Also, heavy fonts, artistic typography, drawing shapes, and semi-transparency are other interesting elements to add to our company’s visuals.
Line Art Patterns & Designs
Line art has been quite popular for the past couple of years, and this year it is evolving into illustrated and animated line art patterns and designs. This is one of the best graphic design trends for 2020 to follow if we want to achieve a clean, elegant, and modest, yet effective look. Line art is also very effective for sharing concepts and ideas in a smooth and straightforward way.
Earthy Colors and Hues
Even when Pantone announced Classic Blue as the color of the year, earthy colors and hues will definitely be trending during 2020. These colors are a great way to give our projects a vintage style reminiscent of the 50s, which combined with typography, lettering, and package design can result in effective compositions. The 50s have long been a source of inspiration for designers, and using earthy colors is one of the graphic design trends for 2020 that will convey warm and nostalgic feelings to our audience.
Textures and Patterns Together
Lastly, we are seeing an interesting comeback of a trend that used to be everywhere in the past. Mixing different textures and patterns is one of the graphic design trends for 2020 that will give us that playful, interesting, and exciting vibe we want for our ads. Leaving the traditional way behind, combining different patterns and textures into one design or section will give our brand a memorable identity that will not be forgotten easily.