Choosing the right typography for your business can be a hard and daunting process for many companies, but it can help us establish the identity of our brand. That’s why we need to be careful, since finding the right font takes more than simply choosing between serifs or sans serifs. Typography plays an important role in the success of our company, and our design decisions will depend on its visual value. Therefore, we have gathered five essential tips to help you when choosing the right typography for your business.
Think of Your Branding
One of the very first steps to take when choosing the right typography for your business is to think of your branding. In order to choose the right font for your company, you need to find one that can represent the identity and the spirit of your brand. When looking for appealing fonts, go for those that match the character of your brand instead of letting the font define its character.
Legibility Is Vital
During the process of choosing the right typography for your business, you will inevitably come across many beautiful, complex, and intricate fonts. Even when they might seem appealing, interesting, and attractive, they might not be the best option. Remember that legibility is vital since we want our market to be able to understand our designs. When people see intricate fonts, they won’t spend extra time trying to figure out what the message is, and will disregard it completely.
Look at the Font Family
Many fonts tend to come with large font families, which means there are slight but useful variations within them. This will give us a wide selection of different styles and weights of the same font, giving our designs more room for creativity while sticking with the main typography we have chosen. Font families usually include several variations of normal, bold, and italic styles you can use.
Don’t Use Too Many Fonts
A common mistake many companies tend to make is using too many different fonts. However, when choosing the right typography for your business, try to use no more than 2 or 3 fonts in your design. This way, your audience will be able to identify the typeface and associate it with your brand. If you want to add a new font, try to play with different sizes and styles of the existing fonts instead of adding more.
Use Decisive Contrast
Using 2 different fonts can be a great visual resource, as it allows us to achieve an interesting contrast. However, when choosing the right typography for your business, you need to pay attention to this useful strategy. In order to achieve an interesting contrast, try to use fonts that work together with harmony, not with conflict. Choose fonts that have one thing in common, but that are very different from each other. The similarity they share will tie the design together, making it appealing and attractive for our market.