Regardless of the size of your business or the industry you’re in, building a visual brand is an essential aspect of a successful company. Working with a team of experts is the best way to ensure you can enjoy a visual brand that will be memorable and long-lasting. This can sound like a daunting task at first, especially for those who have just started their own business. However, building a visual brand doesn’t have to be an exorbitant expense, as long as this is done properly. Here are five steps to take when working on the visual brand of your business.
Choose the Ideal Color Palette
When we start thinking about building a visual brand for our company, the very first step is choosing the ideal color palette. You need to consider more than just using your favorite colors, as they might not match the identity of your business. Instead, use color psychology in your favor, picking hues and shades that represent the core values of your company. This way, building a visual brand will become a much easier and rewarding task.
Find an Iconic Typography
Just as important as choosing the right color palette, finding iconic and memorable typography is essential when building a visual brand for your business. Try to choose two complementary fonts that represent your brand and that go well with what your company stands for. Keep in mind that the perfect typography should be unique, memorable, legible, and it should work well on every platform. More importantly, your business typography should help you communicate the personality of your brand.
Define Your Imagery Choices
Another element that we must consider carefully when building a visual brand for our business is the imagery that we will use to tell our brand story. This imagery needs to be relatable, and it must resonate with your audience and target market. Thus, avoid choosing images only because they are “pretty” or “cool”. Look for something that enhances an emotional connection, and make sure it goes well with your color palette and your typography, too.
Don’t Be Afraid of Redesigning Your Logo
If you already have a logo, you might have to redesign it in order to fit the vibe and feel of your visual brand. So, don’t be afraid to make a few adjustments on your logo or even changing it completely. Remember that you want your company’s visuals to resonate with your market, and you want all the elements to flow seamlessly. Refusing to redesign your logo if it doesn’t match the other elements will do more harm than good.
Create Company Branding Guidelines
Lastly, you should take the time to create a set of company branding guidelines, especially if you will constantly be sharing visual content on social media. This will help your graphic design teamwork within the boundaries, respecting the essential elements of your brand. Having these guidelines will also come in handy when building a visual brand for an expansion, or for new campaigns and projects you might have to work on in the future.
