Good companies are happy to do the best they can. Great companies, on the other hand, have a larger vision, a sense of not only what they want to achieve, but how they want to get there. This vision is called company culture, and here’s how you can harness it and boost it using office graphics.
What Is Company Culture?
The term “company culture” refers to the behaviors and attitudes that shape an organization.
Values are the basic components of the culture of a company. They determine the things a company does and even the tone it uses to communicate them.
If you are looking for a good example of the relationship between values and company culture, and its impact on business, look no further than Tony Hsieh, founder of Zappos, one of the world’s most important online shoe and clothing retailers.
Hsieh could have saved millions by outsourcing his customer service department. But he had decided early that the culture at Zappos was going to revolve around a simple value: customer satisfaction. In the end, he resisted the temptation of outsourcing because he felt that, being a customer-centered company, Zappos had to run its own customer service department.
It was a risky move, but the bet paid off: Zappos went on to be bought by Amazon, setting the golden standard for customer service, and becoming an iconic example of what can be achieved when a company truly commits to its values and its culture.
Boosting Your Company Culture With Office Graphics
As you can see, company culture is more than a collection of inspiring words and empty statements.
When used right, the culture of a company can be a total gamechanger, an instrument that helps owners and managers make business decisions that have an actual impact on the bottom line of a company.
Experts believe that company culture will become even more important in the near future. Work habits have gone through extreme changes over the last several months, and company culture can be the glue that holds organizations together even as they shift shape to adapt to the post-pandemic world.
Here are some ways you can use office graphics to bolster the culture of your organization in this challenging landscape.
Words and Quotes: Wall Graphics and Office Signs
Words and quotes are two of the most straightforward ways to use office graphics to boost company culture.
As we mentioned earlier, culture is based on values, and values can be expressed using single words or short phrases such as “integrity,” “curiosity,” “customer satisfaction,” “fairness,” “boldness,” or “honesty.”
You can combine these words to create an impressive wall graphic that reminds employees and customers of the values that drive your organization.
As an alternative, inspiring quotes from a company founder or other influential figure can be used the same way.
A Purely Visual Approach: Graphics With Special Effects
While words are the more direct way to define your values and your culture, don’t forget that design is also a language.
Using a more visual approach to convey your values creates an effect that can be both more subtle and more powerful than words.
If, for example, innovation and fearlessness are some of the values that define the culture of your organization, a window graphic that looks like a hologram is the kind of bold visual statement that can be worth a thousand words.
Of course, you don’t have to use only words or only graphics. In fact, the best results are obtained when combining both approaches.
Tell the Story of Your Company With a Wall Graphic Chronology
The story of your company is integral to its culture. When was it founded? What are its most significant milestones? To what new locations has it expanded over time?
The answers to these questions are both a result of the culture of your organization and a source of inspiration that keeps it moving forward.
Many companies are using wall murals and wall graphics to tell their own stories. It’s no coincidence that this type of graphic is a favorite among sports teams, organizations known for having each a culture as individual as a person’s DNA.
Large format printing products are an ideal way to display the story of your company, its successes, and the scope of its plans for the future.
Make Your Values Come to Life With Vinyl Signs
The beauty of using digital large format printing to boost the culture of your organization is that it allows your audience to actually get to live your values instead of just admiring them as a concept.
Digital printing is so versatile that it allows for all types of interesting, and even productive interactions that show people that your organization actually lives by the values it advertises.
An example can help make things clearer. Imagine, for example, that you own a store that claims to care for its customers first and foremost. In that case, you can create vinyl signs with interesting facts and tips and place them on the floor or walls, in areas where your customers have to wait. This way they’ll have something fun to read to while away time.
While this may sound simple, the ramifications can be huge for your company’s culture. You are not only telling your customers that you care for them. You are actually showing them that they are important to you and you always have their needs in mind.
With large format printing, the culture of your organization moves beyond the merely visual or verbal to become an experience, a tangible reality that your employees and customers won’t forget.
CR&A Custom: High-Quality Office Graphics
Whether your company is bold, fun, or grounded in tradition, CR&A Custom has what it takes to create visual products that highlight and bolster the culture of your organization.
We are a Los Angeles-based large format printing company and Print Service Provider (PSP) proudly serving customers of all types and sizes in the United States and abroad.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), or social media (Facebook, Instagram, or LinkedIn) for a free estimate or to learn more about our full range of large format printing solutions: building wraps, wall graphics, window graphics, vehicle wraps, boat wraps, and
