You may be surprised to discover that marketing products geared toward kids is one of the most complex tasks in advertising. Luckily, large format printing ticks all the right boxes to help companies succeed in this particular market.
Marketing Products for Kids: a Double Challenge
Marketing products for kids comes with a unique set of challenges that large format printing is particularly well-suited to overcome.
But before we delve into the benefits of supergraphics and large format printing, let’s unpack the factors that make this type of marketing so challenging.
To begin with, marketing products for kids means that you have to persuade not one but two individuals: the parent and the child.
No matter how fun-looking and attention-grabbing your marketing campaign is, if parents don’t like your product, your sales will dwindle.
This means that companies must convey a double message: on one hand, they must capture the child’s attention while showing parents that the product is safe to use and fulfills a need.
Ethics and a Growing Media Landscape
In addition to the basic challenge of conveying messages to both parents and kids at the same time, there are other two factors to take into consideration when marketing products geared toward children: ethics and a growing and diverse media landscape.
While ethics is a basic concern in all types of marketing, this aspect becomes even more important when marketing products geared toward children because children (especially those younger than eight) lack the cognitive skills to differentiate fact from fantasy.
Companies must find the right balance between flashy, vibrant graphics and a communication strategy that keeps their message reasonably anchored to reality.
A 2008 study singled out the growing number of TV channels as one most daunting developments in marketing products for children. More channels create smaller, niche audiences which call for a differentiated, more granular approach.
With the rise of streaming platforms and online entertainment, this phenomenon seems destined to become even more pronounced in the years to come.
Using Large Format Printing to Market Products for Kids
Digital large format printing opens up a world of possibilities when it comes to marketing products for children. The options available include the following products, which can be used in combination to achieve an even more impactful effect:
This wide range of visual products allows companies to articulate a marketing strategy tailored to their needs and to the unique features of their audience.
Let’s say you have determined that you need to market your product in supermarkets, where children and parents often shop together. In that case, a POP/POS stand is the ideal solution.
But what if what you need to advertise is not exactly a product, but an event, like a museum exhibit for children? Then a building wrap is a surefire way to turn heads and increase foot traffic.
The possibilities are endless. Large format printing makes it easy for companies to crack the code of marketing to children with products that connect both with parents and their kids.
The Benefits of Digital Large Format Printing
Today’s digital printing equipment is able to deliver photo-realistic graphics even in large format projects, allowing marketers to combine the vibrant designs kids love with the accurate representation of products that builds trust and helps persuade parents to make a purchase.
And with fast turnaround times, large format printing can keep up with the evolving visual trends of a market that changes on an almost daily basis.
As we saw earlier, one of the main challenges of marketing to kids is the proliferation of niche audiences with its own, peculiar visual language. Every new YouTube channel for kids, every new show that debuts on a streaming platform, creates a new group of followers that respond to different visual cues.
With digital large format printing, companies can respond to this new reality, commissioning projects on any scale with the certainty that they will be delivered on time and with the highest standards of quality.
CR&A Custom: Large Format Printing Solutions That Take Your Business to New Heights
Looking for a high-quality Print Service Provider (PSP) in Los Angeles or anywhere in the United States? CR&A Custom is here to help you bring your ideas to life.
When you choose CR&A Custom, you get all the benefits that only a company with extensive experience in large format printing can provide: fast turnaround times, comprehensive expertise, certifications, and a solid track record of success.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), or social media (Facebook, Instagram, or LinkedIn) for a free estimate or to learn more about our full range of large format printing solutions.
By CR&A Custom Inc September 27, 2021
