Printed out-of-home (OOH) advertising has been a mainstay of marketing campaigns for decades, and for good reason. It offers a wide reach, high visibility, and the ability to target specific audiences. However, with the advent of the advanced digital inkjet printing technology, printed OOH advertising has become even more effective and versatile.
Why Use Printed OOH Advertising?
There are many reasons why businesses choose to use printed OOH advertising, including:
Reach: OOH advertising has a wide reach, with the potential to reach millions of people every day. This makes it an ideal way to build brand awareness and generate leads.
Visibility: OOH advertising is highly visible, making it difficult for consumers to ignore. This makes it an effective way to deliver your message and make a lasting impression.
Targeting: OOH advertising can be targeted to specific audiences based on factors such as location, demographics, and interests. This allows businesses to reach their target audience with greater efficiency.
How Digital Large Format Printing Technology Enhances Printed OOH Advertising
Advanced digital inkjet large format printing technology used by CR&A Custom offers a number of advantages over traditional printing methods, including:
Image quality: Digital printing produces high-resolution images with vibrant colors and sharp details. This makes OOH advertising more visually appealing and effective.
Speed: Digital printing is a fast and efficient process, allowing brands to get OOH advertising up and running quickly.
Versatility: Digital printing can be used to print on a variety of materials, including paper, fabric, vinyl, and canvas. This allows brands to create OOH advertising that is tailored to specific campaign needs.
Sustainability: Digital printing is a more environmentally friendly process than traditional printing methods, as it wastes less ink and energy.
Examples of Effective Printed OOH Advertising Campaigns
There are many examples of effective printed OOH advertising campaigns. Some of the most notable include:
Nike's "Find Your Greatness" campaign: This campaign used large-format billboards and posters to feature inspiring images of athletes and the slogan "Find Your Greatness." The campaign was a huge success, helping Nike to increase brand awareness and sales.
Coca-Cola's "Share a Coke" campaign: This campaign used personalized bottles of Coke with people's names on them. The campaign was a huge hit with consumers, and it helped to boost sales of Coke.
Apple's "Shot on iPhone" campaign: This campaign used large-format billboards and posters to feature photos taken with the iPhone. The campaign was a huge success, helping Apple to position the iPhone as a creative tool.
Getting Started
Printed OOH advertising is an effective and versatile way to reach your target audience. With the advent of digital inkjet large format printing technology and the creative execution of CR&A Custom, printed OOH advertising has become even more effective. Brands looking for a way to increase awareness, generate leads, and drive sales will find that printed OOH advertising is a great option.
