Step and repeat banners are essential for events ranging from red-carpet premieres to corporate conventions to VIP parties. Given their widespread popularity, it's natural to wonder how to create a step and repeat banner that not only stands out but also adds a unique touch to your event. If you’re looking for innovative ways to make your step and repeat banners truly memorable, we’ll explore some creative strategies to help you achieve your goal.
What Is a Step and Repeat Banner?
A step and repeat banner is a photo backdrop commonly used at in-person events. The term "step and repeat" refers to the repeating pattern of logos or design elements across the banner, which creates a branded backdrop for photographs. This ensures that the company or event's logo is prominently featured in every photo taken in front of the banner.
The design of a step and repeat banner can vary widely depending on the event's branding needs. Some banners may feature a single logo, while others might incorporate multiple logos or even a combination of logos and images.
There are several helpful strategies to ensure your step and repeat banner stands out and plays a crucial role in the success of your event.
Creative Ideas for Enhancing Your Step and Repeat Banner
Here are four creative strategies to elevate your step and repeat banners from ordinary to extraordinary. And remember, no matter how bold your ideas may be, CR&A Custom can bring them to life. If you can imagine it, we can print it!
1. Encourage Audience Interaction with Messages
One simple yet effective way to make your step and repeat banner interactive is by inviting attendees to leave a message on the vinyl surface. This approach not only personalizes the banner but also helps you gather valuable insights about your audience. It’s like conducting market research while simultaneously enhancing your brand's engagement.
Some inspiring examples include:
Valentine's Day messages expressing love for your brand
Attendees writing down resolutions or inspiring thoughts
Participants sharing what they learned or enjoyed about the event
2. Make It Interactive and Playful
Transform your step and repeat banner into an interactive experience by thinking of it as a giant board where your brand and audience can collaborate. Playfulness can be a powerful branding tool—inviting your audience to have fun makes your brand more relatable and fosters a deeper connection.
Consider these ideas:
Leave numbered spaces on the banner for attendees to write their favorite aspects of the event
Create a checklist or labyrinth board for attendees to explore
Ask guests to draw something related to your event
3. Add Foliage for a Three-Dimensional Effect
Most step and repeat banners are flat surfaces, so adding a three-dimensional element like foliage can instantly capture attention. Incorporating natural or artificial plants into your banner adds an organic touch that contrasts beautifully with your graphics, opening up a world of visual possibilities.
For example, flowers can add a vibrant pop of color, making the banner even more inviting. To maximize this strategy, you could extend the foliage or floral theme to other aspects of your event, such as napkins, directional signage, or related graphics. The versatility of custom event graphics allows for a cohesive and visually appealing design.
About CR&A Custom
At CR&A Custom, we specialize in large format printing and are known for our innovative visual solutions and commitment to quality. We are proud to hold WBENC, WOSB, and NMSDC certifications.
Ready to elevate your event with a custom step and repeat banner? Contact us today via email at info@cracustom.com, by phone at (213) 749-4440, or connect with us on social media (Facebook, Instagram, LinkedIn). You can also chat with us live on our website.
