Today, all types of organizations, including higher education institutions, require a robust marketing strategy. In this article, we delve into some of the most effective print solutions for colleges and universities that help them stand out and connect with their community.
Why Marketing is Essential for Colleges and Universities
While marketing may conjure images of commercial campaigns for consumer products, higher education institutions have just as much need for effective marketing. Colleges and universities utilize marketing to communicate their values, celebrate achievements, and connect with their audience, which includes prospective and current students, alumni, faculty, and donors.
Effective marketing for educational institutions can:
Attract new students
Boost engagement among current students
Promote fundraising and special events
Highlight academic programs and offerings
Aid in faculty and staff recruitment
The Role of Visual Communication in Higher Education Marketing
According to reports from sources like the Washington Post, higher education institutions spent around $2 billion on advertising in 2018, and this figure rose to $2.2 billion in 2019. Visual communication plays a crucial role in these marketing efforts, especially when aiming to appeal to young audiences who are savvy about the latest trends in design and aesthetics.
Quality graphics that are both innovative and trustworthy are essential to capture the attention of this demographic and make an institution seem relevant and appealing.
Effective Print Solutions for Enhancing Campus Visibility
Let’s explore the various print solutions that colleges and universities can employ to boost their branding and visibility on campus:
Step and Repeat Banners
These banners feature repeating logos or graphics and are typically used during significant campus events such as press conferences, debates, or graduations. They provide a professional backdrop that enhances brand visibility.
Hashtag Signs
These social media-inspired signs are perfect for interactive campaigns and help bridge the gap between offline events and online marketing. They encourage students and visitors to share their campus experiences under a unified social media hashtag.
Retractable Banners
Retractable or pull-up banners are an excellent choice for temporary events like open houses or seminars. They offer a mobile and professional branding option that’s easy to set up and store.
Tablecloths and Table Runners
Customized with university logos, these textiles add a formal touch to any university event, from conferences to alumni gatherings, helping to solidify the institution's presence and professionalism.
Floor Graphics
These are highly effective for directing traffic during events or adding an element of surprise to the campus scenery. They can be used creatively for branding and directional purposes, making navigation part of the immersive campus experience.
Window Graphics
Similar to retail strategies, window graphics can transform plain glass into vibrant displays that capture the essence of the institution and engage those passing by, effectively utilizing every inch of campus space.
Vehicle Graphics
From buses to service vehicles, graphics turn campus transport into moving billboards that continually.
