Although the success of a restaurant is a matter of flavor, the relationship between an establishment and its customers is often love at first sight. Here’s how restaurant window graphics can attract more customers and help you grow your business.
What Are Window Graphics?
Window graphics, or window decals, are images printed on self-adhesive vinyl and placed on a glass (or glass-like) surface.
Resistant, easy to maintain and cost-effective, Window graphics offer a strong set of advantages to all types of businesses, but they are a staple of the restaurant industry. Some of the establishments that use window graphics to reach their audience include:
- Fine dining restaurants
- Contemporary restaurants
- Fast-food chains
- Family restaurants
- Cafes and bars
- Buffets
- Seafood restaurants
- Vegetarian restaurants
Additionally, window graphics are extremely versatile and can be used in a variety of ways in a restaurant setting. For example, you can display them on your storefront, but also on internal glass partitions, bathroom mirrors, and glass doors.
How Restaurant Window Graphics Can Attract More Customers
Using windows as advertising surfaces is a custom as old as restaurants themselves. The reason is very simple: signage works!
Multiple studies show that visual communication is essential to drive foot traffic and boost your bottom line. For example, a four-year study found that 54% of shoppers said they have driven by a business because the sign was too small or unclear. That’s why you want to make sure to have restaurant signs of the highest quality.
Window graphics put your restaurant on your audience’s radar, turning passersby into regular customers. Here’s how it happens:
- Ambience. The atmosphere is one of the reasons why your customers love your restaurant. Whether romantic, fun, or casual, window graphics allow your potential customers to experience the atmosphere of your restaurant even before they walk through the door.
- Quality. According to the study cited earlier, 38.5% of customers say they have made quality assumptions about a business based on its signage. Creating well-designed signs for your restaurant pays off: it’s a simple way of letting your customers know that you care about details—and that’s what a great dining experience is all about!
- Information. From opening hours to your menu and seasonal promotions, window graphics convey essential information about your restaurant in a clear, eye-catching, and memorable fashion.
- Appetizing images. While restaurants have been using windows for advertising purposes for a long time, printing technology has never been this rich and full of possibilities. Food is also a visual experience, and window graphics can display any image in vivid and tempting detail. With luscious images of juicy hamburgers or artfully arranged contemporary dishes, whetting the appetite of passersby has never been this easy!
About CR&A Custom
Looking for high-quality window graphics for your restaurant? Then look no further than CR&A Custom. We are a Los-Angeles-based large format printing company proudly serving customers of all types and sizes in the United States and abroad.
Contact us today by telephone (213-749-4440), email (info@cracustom.com), or social media (Facebook, Instagram, or LinkedIn) for a free quote or to learn more about our full range of visual solutions: window graphics, wall murals, floor graphics, banners, custom flags, and more!
