When it comes to creating memorable event experiences, the design and functionality of brand activation structures can make a big difference. Custom printed event structures can captivate audiences while enhancing the overall ambiance of the event.
The Core Elements of Event Activation Structures
Although nearly every brand event is unique, certain elements are fundamental to most activation structures. Understanding these components helps brand managers make informed customization choices that align with the event's theme and objectives.
Key Elements Include:
Bar Counters
Bar Stools
Back Bars
Underbar Equipment
Flooring
Restrooms
Furniture
Decor and Theme Elements
While these elements are standard, brand events might feature unique aspects that deserve special attention. Customization allows you to highlight these features effectively.
The Benefits of Custom Printed Event Activation Structures
1. Tailored Structure Design
One of the standout benefits of custom printed event activation structures is the ability to perfectly match an event’s aesthetic or theme.
Whether an event has a modern, rustic, or eclectic vibe, materials, colors, and finishes can be selected to seamlessly blend with the overall theme. This level of customization creates a cohesive and visually appealing atmosphere, ensuring that the event leaves a lasting impression on attendees.
2. Variety of Structure Materials
Customization includes a wide array of material options, allowing for substrates that meet both the brand’s aesthetic and functional needs. Materials options can include:
Paper
Cardboard (Corrugated)
Vinyl
Fabrics
Each material has unique characteristics, such as durability, spill resistance, and texture. This flexibility enables the creation of structures that are not only visually stunning but also practical for the event environment.
3. Enhanced Functionality
Custom event structures go beyond aesthetics to improve functionality, benefiting both the brand team and event attendees. By designing elements that fit specific physical features, such as embedded lighting or mobile bars, brands can enhance the operational efficiency and create a more enjoyable experience for guests. This tailored approach helps to ensure that every aspect of the event runs smoothly.
4. Adaptability to Seasonal Trends and Needs
Custom printed structures offer the versatility to adapt to various seasons, holidays, or special occasions. Whether it’s a pop-up bar for Halloween or a themed lounge for a summer festival, custom structures allow brands to easily update and adapt designs to keep pace with current trends or specific event requirements. Imagine surprising guests with a mobile bar decked out in festive graphics for a holiday event or a custom-branded structure for a corporate activation.
5. Marketing Impact
Custom printed event activation structures provide a prime opportunity to incorporate branding elements that make a strong impact. By using digital large format printing, brands can integrate logos, signage, and unique finishes into event structures, reinforcing brand identity throughout the event space. This consistent branding not only enhances the visual appeal of the event but also encourages repeat business and positive word-of-mouth marketing.
Getting Started
Custom printed event activation structures are more than just functional elements. They are a powerful tool to elevate an event’s atmosphere, improve functionality, and strengthen brand presence.
By carefully selecting materials, tailoring designs, and incorporating branding, brands can create a unique and memorable event experience that resonates with their audience.
The benefits of custom designs for event structure extend beyond mere aesthetics, offering a range of advantages for both functionality and brand identity. The ability to tailor the design, choose from diverse materials, optimize functionality, create unique shapes, and reinforce brand identity positions customization as a valuable investment for any bar or entertainment space.
CR&A Custom can help you bring even the boldest vision to life thanks to its state-of-the-art digital printing technology.
About CR&A Custom
CR&A Custom is a large format printing company known for innovative visual solutions and our commitment to quality. CR&A Custom is also proud to be certified by WBENC, WOSB, and NMSDC.
Contact CR&A Custom today by email (info@cracustom.com), telephone (213-749-4440), social media (Facebook, Instagram, or LinkedIn).
