For a little-known tequila brand in the highly competitive California retail spirits market, capturing shoppers’ attention amid crowded store shelves is difficult. Skorpios 1618 Tequila, a young luxury spirits brand known for its premium quality, understood the need for standout retail marketing to rise above the competitive masses.
So the brand marketing experts at Skorpios 1618 Tequila connected with the retail display experts at CR&A Custom. The result was a collection of unique, bold, and eye-catching point-of-purchase (POP) displays that took California’s Total Wine & More stores by storm.
The Challenge: Standing Out in a Crowded Market
Total Wine & More stores are a haven for California wine and spirits consumers. With a vast array of brands competing for attention, standing out on the shelves can feel nearly impossible for a smaller brand.
Skorpios 1618 Tequila needed CR&A Custom to create a retail display solution that would not only capture the eye of shoppers but also communicate the premium nature of the Skorpios 1618 Tequila brand.
The goal was to create a visual experience that would resonate with their targeted ultra-premium consumer, encouraging them to choose Skorpios over dozens of other tequila competitors.
The Solution: Leveraging Large Format Printing for Impact
CR&A Custom specializes in large format printing, design, and display construction. Its multimillion-dollar investment in digital print technology has allowed for the creation of vibrant, high-resolution graphics on a variety of display substrates. This capability was crucial in developing POP displays that would be both visually striking and durable enough to withstand the friction of high-traffic retail environments.
Designing for Impact
The design process for the Skorpios 1618 Tequila retail displays began with an understanding of the brand's identity and the message Skorpios wanted to convey. Skorpios is a luxury brand with a four-generation family story of hope, growth and expansion. The brand ethos is a tribute to life, bravery, independence, and wisdom.
CR&A Custom translated this narrative into a visual format using bold colors, intricate design details, and high-quality images that reflected the brand’s essence.
Material Selection and Durability
Given the high traffic of Total Wine & More stores, the displays needed to be robust and maintain their quality over time. CR&A Custom prioritized the selection of materials that would ensure the freestanding structural displays’ longevity and powerful visual experience. The team selected a corrugated polypropylene called coroplast, a waterproof material that is more durable than cardboard and lighter than solid sheet.
The use of large format printing allowed for the inclusion of genuine, rugged, and intricate details, such as real wood and custom-cut agave plant structures that evoked the natural origins of the tequila.
The Execution: Capturing Attention at Total Wine & More
Once the design and production phases were complete, the displays were installed in Total Wine & More stores across California. Shoppers were drawn to the Skorpios 1618 Tequila displays, intrigued by the bold visuals and the premium feel of the presentation. The strategic placement of the displays in high-traffic areas ensured maximum visibility, making it impossible for customers to ignore the presence of Skorpios 1618 Tequila.
The large format POP displays not only captured attention but also reinforced the brand’s premium positioning. The combination of high-quality printing, strategic design, and durable materials created a display that was both functional and aesthetically pleasing.
The Result: Enhanced Brand Recognition and Increased Sales
The partnership between CR&A Custom and Skorpios 1618 Tequila resulted in more than just visually appealing displays. It led to increased brand recognition and a notable increase in sales at Total Wine & More stores. The eye-catching displays effectively communicated the quality and craftsmanship behind Skorpios 1618 Tequila, compelling shoppers to make a purchase.
Innovation in Large Format Printing
CR&A Custom’s innovative approach to large format printing and POP display design played a crucial role in elevating the Skorpios 1618 Tequila brand within the competitive retail environment of Total Wine & More. By creating displays that were not only bold and eye-catching but also aligned with the brand’s identity, CR&A Custom helped Skorpios stand out and succeed in the marketplace.
For brands seeking to capture attention with a new product launch or enhance their presence in retail, CR&A Custom’s expertise in large format printing and display solutions can make all the difference. As the Skorpios 1618 Tequila project demonstrates, when creativity is combined with cutting-edge technology, the results are nothing short of spectacular.
About CR&A Custom
CR&A Custom is a large format printing company known for innovative visual solutions and our commitment to quality. CR&A is also a proud recipient of WBENC, WOSB, and NMSDC Certifications.
Contact CR&A today by email (info@cracustom.com), telephone (213-749-4440), social media (Facebook, Instagram, or LinkedIn), or through the live chat on the home page.
