Food trucks have become increasingly popular in the last decade, with the United States market expecting to double to over $2 billion in revenue by 2030. In this light, more restaurateurs are now creating food trucks for niche and popular dishes to remain competitive in the market. However, attracting customers starts with having an outstanding food truck design wrap.
What is a Food Truck?
A food truck is a vehicle that has been specially equipped to cook, prepare, and sell food. These vehicles have evolved to be graphically designed to capture the attention of all the hungry patrons in the local area. Among the most popular food trucks today are taco trucks, hot dog trucks, gourmet grilled cheese trucks, and mobile coffee shops. To make the standard out, they are usually branded with a wrap that shows clearly what they are offering.
What is a Food Truck Wrap?
A food truck wrap is a vinyl wrap with a large graphic design that is used to cover the entire surface of a food truck. By giving your truck a unique look, a wrap can give your mobile kitchen or restaurant a showstopping look that commands attention and brings in new customers. The combination of eye-grabbing colors, themes, and typography can give your food truck a design that sets you apart.
In Los Angeles, food trucks are a common sight because of the convenience they offer. To catch the attention of potential customers and remain competitive, wrapping the food truck is essential to its identity.
Top Tips for Choosing a Food Truck Wrap that Drives Sales
Owning a food truck offers a lot of flexibility on how to present it to your potential customers. Choosing an eye-catching design will not only catch people’s attention but can set your food truck business up for success. Some food truck businesses have even gone viral online due to their eye-catching wrap designs, becoming an instant hit in their local area.
Although the demand for food truck services has been on the rise, standing out among other food trucks can be a challenge. A professional wrap design will transform the exterior of your truck, making it stand out by creating a brand that people easily recognize and recall. Here are some ideas to consider:
Choose a Strong Theme
A strong theme will make your food truck wrap communicate clearly what cuisine and menu items you serve. There are several ways to do this depending on your location and target audience. You may choose color schemes associated with your region or a representation of your cuisine. When people look at the truck, they should know what to expect even before approaching it.
Go for Bold Typography
Choosing bold typography for your food truck wrap can help to make the message clear. Instead of a standard handwritten or typed menu, choose something eye-catching that draws attention to your best-selling diseases. Make sure the font you choose offers both looks and readability so that it communicates effectively, but also showcases your brand’s identity.
Consider Day and Night Appearance
Your food truck design wrap should look great both day and night. While the truck exterior will always be visible during the day, you need to make sure the design can be seen at night too. Lighting can help, but choosing colors and fonts that reflect at night can produce better results.
Include Essential Information
The food truck wrap design must be able to connect with the customers. This means giving them all the information they need to buy from you. You may include a logo that catches the eye, star items from your menu, and contact information. However, keep the information minimal to avoid your customers from getting distracted.
Choose a Proper Material
The material you choose to wrap your truck can influence how it appears. While a full vinyl wrap provides a comprehensive shield for the vehicle and limitless design options, a partial wrap can be a great choice when you are on a budget.
Get Professional Food Truck Wrap Design with Cracustom
Working with a professional ensures you get a food truck wrap that communicates with your target customers and drives sales. CR&A Custom is a large format printing business based in Los Angeles that guides food truck business owners in creating and designing wraps that stand out. Our vinyl wraps are specially designed to last longer and make your food truck stand out from the crowd.
