1. Turn Your Brand into a Work of Art
Art has a timeless appeal that cuts through the visual static of everyday life.
Turning a building into a work of art creates a soothing visual pause in the middle of the urban routine —an experience that your audience will end up remembering and associating with your brand.
For a long time, murals (artworks painted on a wall) were reserved for the extremely rich. Although they are impressive, creating murals using traditional methods is a difficult and time-consuming task.
Things have changed over the last few years. With digital printing, anyone can emulate easily and quickly the effect of a wall mural that would have taken months (if not years) to create in the past.
If you want to impress upon your customers that your brand is more than a business, this is the way to go.
2. To Think Big, Think Small First
One of the most basic rules of marketing is “surprise your audience,” and few things are as surprising as seeing a usually small object turned into a towering presence.
As in the wildest fantasies of sci-fi writers, the most advanced digital printing technology allows businesses and designers to take even the smallest objects and enlarge them to amazing proportions.
Some examples of super-sized objects taken from our previous projects include:
Insects
Flowers, plants, or fruits
Food
Historical documents (the U.S. Constitution, for example)
When it comes to branding, being ambitious usually pays off. But sometimes thinking big means paying attention to the small things first.
3. Turn a Building into an Object
Turning a building into an object is also an effective strategy to promote your brand by creating a memorable effect.
While box-shaped objects may seem like the natural choice here, partial wraps can be used to portray all types of objects.
Also, let’s not forget that not all buildings are shaped like squares or rectangles (here’s a nice example of a semi-cylindric building from one of our previous projects).
Keep an eye out for buildings with unusual shapes and ask yourself questions like, what do they look like? How can you take advantage of them with a building wrap?
You can turn a building into any type of object with the magic of building wraps. Some examples include:
Cell phone
Gift box
Car/SUV
Can
Bottle
Books
If you don’t see the object you have in mind included in the above list, don’t worry. Seek the advice of a designer or even better: contact a professional large format printing company with an impeccable track record of success.
4. Light Up the Cityscape
Let’s face it: concrete, steel, and glass are excellent building materials, but they don’t make for the most pleasant sight.
The urban landscape tends to be uniformly gray, so a touch of color stands out almost instantly.
People associate bright colors with playfulness, making them a great alternative if you want to project a creative, fun-loving image.
With this type of building wrap, you don’t need complex graphics; the best is to let the colors do the talking.
By the way, never underestimate the power of colors to influence our mood and behavior. For example, a study of historical data showed that hockey teams that wore black jerseys were “penalized significantly more” than teams wearing jerseys of other colors.
Primary colors, basic shapes, and straightforward design are the opposite of the “black jersey effect”—they are an irresistible combination that will put a smile on the faces of your current and potential clients.
5. Use Human Figures
From a visual standpoint, a giant human figure is an instant hit. It’s dramatic, epic, monumental—and it sells.
Just imagine a colossal image of a model promoting your product, standing tall among other buildings. Sounds impressive, right? With large format printing, this vision doesn’t have to remain a dream.
If you think that only huge brands can afford this type of image, think again. As digital printing technology evolves, creating supergraphics becomes more efficient and affordable.
Besides, with CR&A Custom you are only a couple of clicks away from a free quote. Just visit this link and fill out the form to get a free quote for your large format printing project.
The Secret to a Creative Building Wrap
Any of the ideas presented here will ensure that your brand stays foremost in your audience’s mind. However, building wraps offer endless possibilities. Here’s how to come up with your own ideas for exciting and innovative building wraps.
At the end of the day, the secret to a creative building wrap is to think outside the box and the most effective way to do that is by making sure your idea is as unique as your company. These questions will guide you throughout the process:
What’s the character of your brand?
What’s the object (or objects) most closely associated with your brand?
What image do you want to project?
How can you surprise your audience?
Once you have answered these questions, contact a dependable large format printing company. Their team of designers will help you hone your ideas and bring them into sharper focus.
CR&A Custom: High-Quality Building Wraps
Interested in using building wraps to promote your brand? CR&A Custom is here to help.
We are a large format printing company based in Los Angeles with clients all over the United States and abroad. Our high-quality visual products set our clients apart and take their business to new heights.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), or social media (Facebook, Instagram, or LinkedIn) for a free estimate or to learn more about our full range of large format printing solutions: building wraps, wall graphics, window graphics, vehicle wraps, boat wraps, and more.
By CR&A Custom Inc June 30, 2021
