When it comes to vinyl banners, your imagination is the only limit. And to prove it, here are seven ways you can use vinyl banners to promote your business and your brand.
Vinyl Banners as Wayfinding Signage
Banners excel at grabbing your audience’s attention. That’s what makes them so efficient as wayfinding signage.
Imagine this scenario: you have a booth in a crowded trade show that is held indoors and you need your potential clients to be able to find you as easily as possible. What do you do? Easy: place a big banner hanging from the ceiling and your booth will become immediately recognizable.
And if the event is held outdoors, banners are just as efficient. Just hang them from a fixed structure or choose a self-standing banner and watch the customers pour in.
Welcome Vinyl Banners
Make your customers feel welcome with an impressive vinyl banner that displays your logo and a branding message.
This is a smart way to make your presence felt and let your clients know that you are ready to serve them.
Your welcome banner may also include useful information. For example, in a convention or trade show, your banner may display the number of your booth or even a map that helps potential customers find you more easily.
Vinyl Banners for Outdoor Events
In addition to being attention-grabbing, banners are also versatile. You can use them indoors, as in the above examples, but they are also great outdoors.
Whether is a concert, a fair, or a festival, all you need for your brand to shine outdoors is the right type of banner: some require a fixed point such as a balcony or fence, while other banners are self-standing.
A well-crafted banner can spruce up the look and feel of your outdoor event, creating a more satisfying experience for your audience.
Vinyl Banners for Charitable Initiatives
Regardless of their size, most companies nowadays aim to make a difference through charitable initiatives that may include some of the following:
- Sponsorships
- Donation campaigns
- Charity drives
- Donating a percentage of proceeds
- Charity auctions
- In-kind donations
On the one hand, vinyl banners help you raise awareness about these initiatives, so people can take part in them.
On the other hand, a vinyl banner is also an effective way to associate your brand with this type of event, helping your audience understand that more than just a business, you aspire to be a force for good in your community.
Vinyl Banners With Community Messages
Before marketing was invented, banners were already being used to communicate messages to a community. In fact, the origins of banners date back to the Middle Ages, when the nobility used them to display their coats of arms.
And while a lot of time has passed since then, banners retain all their visual power. This is a perfect visual solution to display messages that strengthen your relationship with your community, for example:
- Support for your local sports team
- Messages related to dates that are significant to your town or city
- Celebration of local achievements
- Support for local initiatives
People often prefer local businesses, so it’s a good idea to remind your potential clients that you are an important part of your community.
Energize Big Spaces
Large spaces can appear dull if left empty. Fortunately, vinyl banners can be as large as you need them to be, turning any area into a breath-taking branding opportunity.
Most businesses have this kind of big space, but they are often underused from a visual and branding standpoint. Some common examples of the areas that can be upgraded with a vinyl banner include:
- Reception/lobbies
- Stair or elevator shafts
- Facades of buildings
- Patios or outdoor areas
- Areas in front of escalators
Expand Your Branding Footprint
Vinyl banners come in many formats and sizes, making it easy for you to take your message everywhere.
Although we tend to think of banners as a single visual solution, there is a different type of banner for every possible situation. For example:
- Street pole banners (single-sided and double-sided).
- Traditional banners.
- Flag banners.
- Elevator banners.
- Trellis banners.
- Backdrop banners.
- Self-adhesive banners.
- Entrance/Welcome banners.
- Barricade banners.
This wealth of options allows you to expand your branding footprint as much as you need to. For example, you can use street pole banners in the perimeter of your business, projecting a high-impact image that attracts passersby and sets your business apart.
Using Vinyl Banners to Promote Your Business: Wrapping It Up
Banners are versatile, durable, and attention-grabbing, a powerful combination that allows you to promote your business almost anywhere, be it indoors or outdoors.
If you are looking to use banners to promote your business, these are some ideas you should consider:
- Vinyl banners as wayfinding signage
- Welcome vinyl banners
- Vinyl banners for outdoor events
- Vinyl banners for charitable initiatives
- Vinyl banners with community messages
- Vinyl banners that energize big spaces
- Vinyl banners as a way to expand your branding footprint
All these ideas have proved to be useful and effective. But the beauty of banners is that despite being a classic form of visual communication, people keep coming up with new and engaging ways to use them.
If what you want is a vinyl banner as unique as your brand, make sure to contact a dependable large format printing company like CR&A Custom. Our team of designers and print experts stand ready to help bring your vision to reality.
CR&A Custom: The Best Option in Vinyl Banners
Looking for a large format printing company you can trust? CR&A Custom is a Los Angeles-based large format printing company proudly serving customers of all types and sizes in the United States and abroad.
When you choose CR&A Custom, you get all the benefits that come with working with a leader in the large format printing industry: fast turnaround times, comprehensive expertise, certifications, and a solid track record of success.
Contact us today by telephone (213-749-4440), email (info@cracustom.com), or social media (Facebook, Instagram, or LinkedIn) for a free quote or to learn more about our wide range of visual solutions.
