If you believe that everything has already been done when it comes to visual communication, think again. Design and printing technology evolve constantly, opening up an exciting range of possibilities. And to prove it, here are six ways to use wall graphics to surprise your customers.
Wall Graphics With Original Photos
A giant-size photo is a sure-fire way to capture your customers’ attention. This effect can be considerably boosted by using an original or unusual photo.
A good photo usually tells a story, which is a powerful way to connect with your audience. We humans are wired to crave stories, so it’s no wonder that storytelling is one of the cornerstones of any marketing strategy.
And if the story you tell is original and engaging, you can rest assured that your audience will remember your message. That’s why using original, unusual, or funny photos for your wall graphics is such an effective choice.
Outdoor Wall Graphics
Did you know that wall graphics can be used outdoors as well?
Most people tend to think of wall graphics as an indoor type of supergraphic. The truth is that materials such as vinyl make it possible to create prints of the highest quality that are able to withstand even the most extreme weather conditions.
A well-designed outdoor wall graphic grabs the attention of passersby, increasing foot traffic, and projecting a dynamic, competent image.
Furthermore, this type of wall graphic can give your business the exposure of a billboard but at a more affordable price and (depending on your city’s regulations) without the hassle of having to request permits.
With outdoor wall graphics, the relationship between your brand and your customers will be love at first sight.
Wallpaper Wall Graphics
Why not turn your brand into a playful, vibrant wallpaper?
This type of solution sends many positive messages that you probably would like to see associated with your organization. For example:
- Shows that you like to think outside the box.
- Conveys a sense of creativity and openness.
- Demonstrates that your company is in tune with the latest trends in visual communication.
- Creates a welcoming, friendly atmosphere.
A wallpaper graphic can liven up any space, delighting your audience and making it clear that you understand branding not only as a marketing strategy but as a way of living.
Wall Graphics With Optical Illusions
Wall graphics lend themselves naturally to optical illusions, a visual trick loved by audiences everywhere.
Optical illusions tickle our sense of wonder and take us back to our childhood. Whenever you can put that kind of wide-eyed smile on the faces of your audience, you know you’re doing a good job!
Maybe you want to create the effect of an object breaking through a wall. Perhaps you want to give the illusion that a room is bigger than it actually is. Or maybe you want to toy with perspective by creating a sign that can only be read when the viewer stands at a specific angle.
No matter how ambitious your ideas, any project can be brought to life with digital printing and the assistance of a committed team of designers.
Wall Graphics With Complex Designs
If your plan is to surprise and awe your audience, then you should consider a complex design that puts on display all the technical possibilities of digital large format printing.
A complex design is the equivalent of a fireworks show. Here your strategy is to dazzle your audience by making use of your entire arsenal of visual resources.
The possibilities are endless, and coming up with entirely new solutions is never out of the question. Here are some ideas you may consider incorporating into your wall graphic:
- Dimensional effects
- Word clouds with your values and foundational ideals
- A chronology of your company
- Maps or blueprints
- Pop art or op art inspiration
Wall Graphics With Minimalistic Designs
No doubt, complex designs offer great visual interest, but the other side of the spectrum also has its charms.
Minimalistic design consists in using as few elements as possible to convey your message. This is one of the best examples of that old saying: “Sometimes less is more.”
Designing a complex wall graphic is a balancing act where every element must be carefully placed to ensure that the result is visually rich instead of chaotic.
With a minimalistic wall graphic, on the other hand, the designer’s main challenge is to tell a compelling story with very few elements: color, typography, and maybe an image or two.
In the hands of a competent designer, a minimalistic wall graphic can be as arresting and dramatic as the most elaborate design. Your customers—and even yourself—will marvel at how much you can achieve using so little.
Using Wall Graphics to Surprise Your Customers: Wrapping It Up
There are six strategies you can use to surprise your current and potential customers with your wall graphic:
- Use original or fun photos
- Outdoor wall graphics
- Wallpaper wall graphics
- Wall Graphics with optical illusions
- Wall graphics with complex designs
- Wall graphics with minimalistic designs
Feel free to mix and match these ideas for an even greater impact. For example, can you imagine an outdoor wall graphic that creates the optical illusion that your customers can look inside your business through the wall? It’s safe to say that a similar idea would be an instant hit with the potential to go viral on social media.
Surprising your audience with wall graphics is that easy, provided that you work with a capable and innovative large format printing company.
CR&A Custom: Your Best Option in Wall Graphics
When you choose CR&A Custom you are choosing deep expertise, fast turnaround times, and a proven track record of more than 25 years creating outstanding visual solutions.
From design to installation, our experienced team is ready to bring your most audacious visual ideas to life.
Contact us today by email (firstname.lastname@example.org), telephone (213-749-4440), or social media (Facebook, Instagram, or LinkedIn) for a free estimate or to learn more about our full range of large format printing solutions: wall graphics, building wraps, window graphics, vehicle wraps, boat wraps, and more.