With large format printing, any surface can be a branding opportunity, including utilitarian structures such as utility boxes, or even equipment. Vinyl and other flexible substrates open up endless possibilities for visual communication in situations where boring and drab surfaces were previously the norm. Sounds interesting? Then come with us as we explore five benefits of wrapping your utility boxes or equipment.
What Are Utility Box and Equipment Wraps?
Whether it’s a building, a boat, or a utility box, the basic idea behind wrapping remains the same. Wrapping a structure means covering it totally or partially with panels of self-adhesive vinyl printed with a visual message (photos, text, graphics, etc.).
Wrapping is an innovative medium made possible by the advances in digital large format printing technology over the last two decades. This visual solution allows brands to capture the attention of current and potential customers by displaying messages on surfaces where advertising was previously unthinkable. This includes walls and buildings, but also structures like unconventional vehicles or utility boxes.
Some of the industries that can take advantage of utility box and equipment wraps include:
- Construction
- Utilities
- Government agencies
- Real estate
- Engineering
- Communications
- Public transportation
An Original Form of Advertising
Utility box wraps are an original form of advertising guaranteed to make your brand stand out instantly. People are used to billboards, posters, and other traditional formats, but seeing a product promoted on an unusual surface grabs their attention instantly. This can be game-changing because surprising your audience is half the battle when it comes to ensuring that your business stays foremost in the consumers’ minds. By using new surfaces to display your message, you stop people in their tracks, making it almost impossible for them to ignore your brand.
A New Type of Directional Signage
Utility and equipment box wraps are also an innovative way to display directional signage. After all, these structures are usually placed on the streets, where passersby need directional and wayfinding information the most. By using utility box wraps to display your directional signage, you save space and get to offer useful information in a way that is engaging, unobtrusive, and safe for pedestrians. This is a useful feature for local governments trying to help citizens and visitors navigate high-traffic areas. Businesses can also use this type of wrap to make it easier for customers to find them, increasing foot traffic and growing their bottom line.
Add an Artistic Touch
Let’s face it: utility boxes by themselves are not the most visually pleasing sight. They are indispensable from a technical standpoint, but they are not exactly welcoming or inspiring. This is a dilemma because companies and government agencies at all levels are becoming increasingly aware of the importance of a neat and appealing urban environment. For example, art displayed in public spaces underscores the individuality of a city or town and provides a stronger sense of connection between individuals and their communities.
Vinyl wraps help create a new balance between form and function by turning any structure into a canvass where you can display works of art (be it paintings, drawings, or photographs) that will enhance the experience of pedestrians and upgrade the appearance of any street.
Protect Your Structures
While vinyl wrapping is a powerful visual solution, its benefits go beyond mere aesthetics. Wrapping your utility boxes or equipment protects these structures against the action of elements such as sun rays, water, and dust. These elements can have negative effects that go from corrosion and short-circuits to mold and malfunctions caused by the accumulation of dust. Additionally, a wrap includes anti-graffiti laminate, providing a line of defense against vandalism acts such as graffiti, acid etching, scratches, and gouges.
Utility boxes and certain types of equipment are particularly exposed to all these hazards, so an added layer of protection is a smart way to safeguard your investments and extend the useful life of any structure.
Durable
When you look for a visual solution for your business, you want to make sure it lasts. Utility box wraps are a robust solution that protects your structures and enhances their appearance for years. In fact, depending on the weather conditions prevailing in the area and other specific factors, a utility box wrap can last five years or even more. When you invest in a vinyl wrap, you can rest assured that you are getting quality, protection, and a strong branding boost for years to come even with the wear and tear of everyday use and the constant exposure to the elements.
Wrapping Your Utility Boxes or Equipment: Wrapping It Up
Utility box and equipment wraps are a versatile solution that allows infrastructure to merge with the surrounding landscape, contributing to a more friendly and exciting cityscape.
These wraps are an original form of advertising that can be used to display directional signage or to enrich any space with the beauty of a work of art.
Furthermore, vinyl wraps also provide an extra layer of protection to your utility boxes or equipment against deterioration caused by the elements.
These wraps also include anti-graffiti laminate, which helps ward off vandalism attacks such as graffiti or scratches. Add to this list of benefits the fact that utility box wraps are also extremely durable and you have an engaging visual solution that also makes for a smart investment.
CR&A Custom: Excellence in Large Format Printing
CR&A Custom is a Los-Angeles-based large format printing company proudly serving customers of all types and sizes in the United States and abroad.
When you choose CR&A Custom for your graphics project, you get all the benefits that come with working with a leader in the large format printing industry: fast turnaround times, comprehensive expertise, quality certifications, and a solid track record of success.
Contact us today by telephone (213-749-4440), email (info@cracustom.com), or social media (Facebook, Instagram, or LinkedIn) for a free quote or to learn more about our wide range of visual solutions: utility box wraps, but also building wraps, custom flags, experiential marketing, window graphics, and more.
