Street banners are a great marketing tool, as they can give our business plenty of exposure and visibility. However, there are several aspects we need to consider if we want our banners to be both attractive and effective. Having a clear purpose, designing a clear banner, giving a message that reaches your audience, and choosing the best location are four tips to consider when designing effective street banners. If we follow this advice, the marketing strategies of your company will see a quite positive outcome.
Make Sure Your Purpose Is Clear
One of the most important aspects to consider when designing effective street banners is making sure you have a clear purpose. Think of the reason why you want to have street banners in the first place. Are you promoting an event, a special service, or a discount sale? In order to design a banner that has a clear purpose, remember to include the branding elements of your company, make it informative, and give it the proper marketing and advertising exposure.
Design a Clear, Engaging, and Beautiful Banner
Having a clear purpose is a key element when designing effective street banners, but not the only one. You want your banners to be clear, but also engaging and beautiful. Some important elements to consider include the color, the message, the imagery, and the typography you choose. Make sure all these elements flow in harmony and try to find the perfect balance. Otherwise, you might end up with a confusing, cluttered, and uninviting banner.
Give A Message that Reaches Your Audience
The message of the banner is an essential element to consider, and you want to make sure you are giving a message that reaches your audience. In order to achieve this, you want to think about the proper timing. Putting up street banners before an event, for example, will help people learn about it and make room for it in their schedule. However, if your banner is put up with too much time in advance, it will be forgotten and become irrelevant. One way to avoid this is by updating it periodically to keep your audience engaged and interested in your message.
Remember that Location is Essential
Lastly, an aspect that some companies don’t pay close enough attention to when designing effective street banners is finding the right location. Before choosing the spots for your banners, make sure you stay compliant with any local and state regulations that might be required. Then, think of your audience, and find the spots that are more relevant to them. A busy main street might sound like an obvious choice, but if it doesn’t work for your audience, your banner will miss its objective.