Any successful event is the end result of a series of factors that should be carefully considered in order to achieve the desired outcome.
Every detail counts, including the signage, those graphic indicators that remind attendees of where they are and show them the key destinations within the venue.
If you keep in mind the following four principles, your signage will fulfill its potential as a very important component in the success of your event and your brand.
Cover all the bases
When you decide what signage to use for your event, remember this principle: People may know very little about the venue and the event itself.
Try to see the things from the point of view of the attendees. They may not be familiar with the layout of the venue and may have only general ideas about your event and your brand. This frame of mind will help you determine what signs to include and where to place them.
Entrances, exits, toilets and facilities for visitors with disabilities are some of the basic spots to indicate graphically.
This basic step is more important than you may think. After all, if you spend less time giving directions, you’ll have more time to build meaningful relationships with the attendees.
Capture idle moments
Although signage has an eminently practical purpose, it also represents a great branding opportunity.
By strategically placing signage you can turn any idle moment into a chance to showcase your brand. This way people will get to know your company almost inadvertently, and they’ll be familiar with it by the time they leave the premises.
Areas of pedestrian traffic, or where attendees tend to wait, are ideal to take advantage of this principle and turn your brand into a familiar presence in the lives of your potential customers.
Readability is defined as how easy or difficult it is to read a collection of words in a specific type style. This is a key design concept, so you must make sure that the signage for your event adheres to it.
The design of your signage should be clean, with an easy to read font and a color combination that offers a clear contrast between words and background.
As for the content itself, make sure that the messages conveyed are free of typos and written in a concise manner, since they’re meant to be read at a glance.
Don’t Shy Away From Creativity
Being concise and ensuring readability is important, but that doesn’t mean you should be afraid of boldness and originality.
In fact, if you strike the right balance between readability and originality your signage has the potential to be a resounding success: It will be useful, but also memorable, and a faithful expression of the values behind your brand.
In your event design, consider how you can create an experience tailored for every community at your event, including the local community and families.
This is also the stage of your event design to consider the power of surprise. While it can be tempting to give everything away in your marketing efforts, unexpected elements create the most memorable moments for fans, driving loyalty and word of mouth. Here are some ways to embed unexpected elements at your event:
· Provide entertainment in unexpected locations — like at entry lines
· Use art to bring out attendees’ playful side
· Extend the experience beyond the event
Contact our experts at CR+A Custom to assist you in the design of signage. We have the experience and design know-how to contribute decisively to the success of your event.