We tend to think of visual design as static and bi-dimensional, but what happens when we apply design to a vehicle, the quintessential moving, tridimensional object?
Fleet graphics are images placed on any type of vehicle with advertising purposes or to identify them as part of a company. This visual solution puts your brand on the move and turns your company’s vehicles into moving billboards advertising your services day and night.
It’s a Showstopper
Branding-wise, fleet graphics are a great way to make a statement, since they’re dynamic and eye-catching. Regular cars tend to blend together visually, so a branded vehicle stands out immediately. A good designer can make sure that your fleet graphics draw the viewers’ attention efficiently in just three or five seconds, so your message is delivered even when the vehicles are spotted only briefly.
Your fleet may stop at times, but it never stops spreading awareness of your brand. As long as your vehicles are visible somewhere, they’re doing advertising work for you. While your fleet travels around during the day, it spreads your brand’s voice and personality. Then, during the night, reflective accents can ensure that your graphics stand out even when it’s dark.
Consistency (and Strength) for your Brand
A brand is more than a logo, or a combination of colors and letters. A company should strive to strengthen its brand by expanding it with consistency. Fleet graphics are an excellent opportunity to showcase and strengthen your brand. With the aid of an expert, your ideas can be conveyed in a way that is both attractive and visually consistent across all media.
An independent study conducted by the American Trucking Association showed that fleet graphics offer a great Return on Investment (ROI). According to these figures, a wrapped vehicle that traveled in or around a major city generated more than 65,000 visual impressions per day, with 98% of consumers stating that fleet graphics created a positive image for the company. With these numbers in mind, it’s easy to see why fleet branding is an attractive and cost-effective option to advertise your business.
Our experts at CR+A Custom have the technical know-how and the expertise to help you get the most out of fleet graphics. With our guidance your vehicles can become a dynamic and effective branding device.
Contact us today by telephone, email or through our social media accounts to learn more about the solutions we have to offer. Unleash all the potential advantages of visual communication for your business, with the help of CR+A Custom.