Some people think that the future of advertising is exclusively digital. But if that’s the case, why do tech giants love large format printing so much? In today’s post we take a look at this relationship that seems destined to shape marketing in the years to come.
Tech Has Changed Our World
Before Microsoft, companies relied on typewriters, ink, and a lot of sweat to get things done around the office.
Before Google, people consulted cumbersome telephone directories and costly encyclopedias to find the information they needed.
These are just two examples that show how technology has changed the way we work, live, and have fun.
After witnessing this revolution, it’s understandable to assume that the future of marketing is purely digital.
In reality, the future of physical advertising is brighter than ever. The proof is that tech giants love large format printing.
How Tech Giants Think
You may be familiar with a phrase made famous by Mark Zuckerberg: “Move fast and break things.”
No, Zuckerberg wasn’t inviting people to smash their china. He referred to how tech companies seem to specialize in breaking old, stale ways of thinking.
But how can these companies alter so many aspects of our lives with such ease? It’s simple: by focusing on the user.
When Sergey Brin and Larry Page created Google, they didn’t give much thought to the financial aspects of the enterprise. They had a very simple idea in mind: they were convinced that if they could create the world’s best search engine, everything else will take care of itself. Turns out they were right.
Why Tech Giants Love Large Format Printing
The spirit of today’s tech companies can be summed up in two principles: Don’t be afraid to do things differently and focus on the user.
Once you understand this it’s easy to see why tech giants love large format printing.
Large format printing allows companies to do things that were previously unthinkable in advertising (“break things,” as Zuckerberg put it).
Plus, just like Google, large format printing focuses on creating a surprising, more satisfying user experience.
In other words, large format printing allows tech companies to do in the real world what they do in the virtual realm: to find smarter ways to do things and present them in a compelling way that’s impossible to ignore.
Digital large format printing allows companies to advertise in all types of spaces, be it a giant donut, a parking garage, or the exterior of a building, like Microsoft did to promote Xbox, its video game brand.
As part of the efforts to promote its Impact Challenge, Google leveraged the power of experiential marketing by creating an environment people could step into to explore one simple question: “What if we could create a world that works for everyone?”
While digital communication evolves at an amazing speed, seeing and experiencing things in the real world is still the most effective way to persuade and sell. The world’s greatest tech companies know this, and thanks to digital large format printing any company can take advantage of all this potential.
CR&A Custom: Excellence in Large Format Printing
Are you ready to take your business to new heights? At CR&A Custom we are a large format printing company known for our innovative visual solutions and our commitment to quality.