Do you love exciting cars and innovative visual solutions? If the answer is yes, then buckle up because you’re in for a joy ride: CR&A Custom brought its large format printing expertise to the LA Auto Show with amazing results.
About The LA Auto Show
Every fall, car lovers, journalists, and insiders from all around the world flock to Los Angeles for one of the most influential events in the automotive industry: the LA Auto Show.
Over the course of a century, the show has established itself as a key platform for decision-makers and all those interested in the future of mobility. Here are some quick facts about the event:
- Founded in 1907, the LA Auto Show currently takes place at the LA Convention Center, in Downtown Los Angeles.
- The 2020 edition was canceled due to the COVID-19 pandemic.
- The 2021 edition was held from November 19 through November 29, 2021.
- For the 2021 edition, some 1,000 vehicles were on display in an area spanning more than 1,000,000 square feet.
- The overall themes of the 2021 edition were the electrification of cars, sustainability, zero-emission vehicles, and a new focus on health.
- This year, the show operated in accordance with COVID safety protocols required by the L.A. County Department of Public Health.
This edition of the LA Auto Show was noteworthy for another reason: it was the first major U.S. auto show since the start of the pandemic. Its success offers a glimmer of hope as the world inches back toward a sense of normality.
To put it simply, the LA Auto Show is the place to be if you love cars and want to stay up to date with the trends shaping the automotive industry.
An Electrifying Experience
The LA Auto Show is an electrifying experience that often feels like catching a glimpse of the future. Here, you can take an early look at concepts and technology applications that have the potential to change the way we think about cars and mobility.
However, from the perspective of a Print Service Provider, this type of event is even more exciting because it represents a chance to unleash the full potential of large format printing.
This is a world-class gathering that aims to showcase the most advanced designs and ideas the auto industry has to offer. Brands know this, and they don’t skimp on impressive displays that set a high bar on the front of visual communication.
Besides, the LA Show is far from a one-dimensional experience. This is more than a forum for industry experts. It’s also a place where the general public can learn more about mobility and buyers can test innovative technology, or even see old concepts in a new light, as is the case of classic cars fitted with electric powertrains.
Our Visual Solutions
As a visual company, living up to the vision and standards of the LA Auto Show is a tall order, but we were more than ready to meet the challenge.
For example, this year, the show debuted a 55,000-square-foot indoor test track for electric vehicles. Here, people could learn more about electric vehicles (EVs) and drive some new and legacy models. We printed the track for this area, which turned out to be one of the highlights of the event.
All in all, the solutions we manufactured and installed include:
- Graphics for the electric-vehicle test track
- Floor graphics
- Vinyl banners
- Escalator graphics
- Window graphics
- Cube box advertising displays
- Wall graphics
Versatility, Durability, and Efficiency
This project is an interesting case study on the versatility and quality of digital large format printing. Whether indoors or outdoors, and regardless of the surface (for example, glass, vinyl, or concrete), we were able to consistently deliver the exceptional visual experience that an event of this scale demands.
Our wide range of solutions also shows how digital printing can provide high quality at any size, from imposing graphics to be deployed on the side of a building to products of more modest dimensions, such as escalator graphics or advertising displays.
If anyone needs proof of how resistant large format printing products can be, all they have to do is to take a look at this project. Not only were the materials able to withstand the most varied situations of use; in some cases, cars drove over them hundreds of times in what may be the ultimate test of durability.
Finally, but not less important, this project helps illustrate our ability to deliver results of the highest quality on short notice. The LA Convention Center is located a few blocks away from our facilities, and the project was a last-minute request.
Regardless of the tight deadline, we were able to produce impeccable and memorable products that revved up the imagination of all those who attended the event.
CR&A Custom: High-Quality Large Format Printing
Looking for impressive large format graphics for your event? CR&A Custom is a large format printing company based in Los Angeles with clients all over the United States and abroad. We have the drive and technical capabilities to bring even your boldest ideas to life, from window graphics to building wraps, and beyond.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), social media (Facebook, Instagram, or LinkedIn), or through the live chat on our home page for a free estimate or to learn more about our full range of large format printing solutions.
