In addition to being one of the most effective marketing tools out there, large format graphics are also a great way to make museums more engaging. Keep reading to learn how supergraphics turn learning into a super fun activity.
Building Wraps and Vinyl Banners Attract Visitors
One of the first (and most important) challenges for museums is to attract more visitors.
This comes down to a simple question: how to spark interest in the marvels that await visitors behind the walls of a museum?
The answer is simple: large format graphics.
Large format printing offers a full range of spectacular visual solutions that turn heads and get more visitors through the door:
Museum Graphics Make It Easier for Visitors to Learn
An impressive graphic display on the exterior of a museum is important. However, the exhibition itself must also live up to (or even exceed) the expectations of visitors.
Not only is large format printing an exceptional marketing medium for museums, but it also enhances the experience of users.
Think, for example, of a historic exhibition that includes photographs. If visitors have to stoop and squint to take in the details of a photo, the museum is offering a poor experience.
Those visitors won’t recommend the museum to their friends and attendance levels will suffer. Not to mention that the museum itself would fail to deliver on its most basic promise: to provide a satisfactory learning experience.
With large format printing, any image or graphic can be enlarged to dimensions that are appropriate for an exhibition, creating a more enjoyable and engaging experience, which in turn makes it easy for visitors to learn.
Directional Signs Make Museums Easier to Navigate
Directional signs for museums are another important component of a fulfilling visitor experience.
Adequate, ADA-compliant signage ensures that all visitors can find their way around the museum effortlessly so that they can focus on the exhibit.
Obviously, effective signage is a practical need, but it also contributes to the learning process.
Curators usually design exhibitions to be experienced in a certain order. For example, some exhibitions are arranged in chronological order, with the earliest works of an artist at the beginning. Other exhibitions are arranged thematically, with different rooms dedicated to specific topics.,
In all these cases, proper signage helps people move through the different parts of an exhibition in the way organizers intended.
Museum Graphics Provide Unique Insight
Whether the subject is art or history, large format graphics provide museum visitors with unique insights that make for a more meaningful experience.
Simply put, large format printing puts all the power of contemporary advertising at the service of learning. The possibilities are endless and really exciting. Here are some examples:
- Museums can use wall graphics to create chronologies and maps that help visitors get a better sense of when and where certain events took place.
- Vinyl signs placed beside paintings, sculptures, and other objects, invite visitors to pay attention to specific details that may go unnoticed to the untrained eye.
- Supergraphics in general are great tools to provide visual context. For example, in an exhibit about Aztecs, you just can’t move an ancient temple from Mexico into the museum. However, you can do the next best thing, which is to combine wall graphics and floor graphics to show visitors how big the temple was and how it looked.
- Learning is for everyone. ADA Signs make any exhibit more friendly for visitors with disabilities.
CR&A Custom: High-Quality Large Format Graphics
Looking for excellence in large format printing? At CR&A Custom we have the drive and technical capabilities to bring even your boldest ideas to life, including building wraps, vinyl banners, wall graphics, and beyond.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), social media (Facebook, Instagram, or LinkedIn), or through the live chat on our home page for a free estimate or to learn more about our full range of large format printing solutions.
