In an increasingly online world, companies have found that building wraps are a spectacular way to take their sales to the next level. From their impact on young audiences to their ability to supercharge your marketing campaigns, here’s why building wraps are the new big trend in advertising.
What Are Building Wraps?
To understand building wraps, we must first take a closer look at the concept of out-of-home advertising (OHO).
This term refers to any type of visual advertising designed to reach current and potential customers when they are out of their homes. Some common types of out-of-home advertising include bus benches, billboards, and (you guessed it) building wraps.
Building wraps are large format graphics (or supergraphics) that cover a building totally or partially. In the first case, we talk about a full building wrap; in the second case, we have a partial building wrap.
Regardless of the type of building wrap, creating these supergraphics requires a good deal of know-how. The production process of a building wrap can be divided into three phases: design, printing, and installation. When choosing a company to craft your building wrap, it’s important to choose one that offers deep expertise in every phase of the production process.
Building wraps are arguably the most spectacular form of out-of-home advertising, and also one of the most recent. While billboards have been used since at least the mid-1800s, building wraps have been around for a little more than two decades.
Since then, they have become the medium of choice for brands looking to make a memorable statement that sets them apart from their competitors. Some of the companies and institutions that use building wraps include:
- Sport teams
- Apparel brands
- Lifestyle brands
- Tech companies
- Film studios/media companies
- Museums
What Are Building Wraps Made Of?
Advertising building wraps are usually made of vinyl, one of the most common materials in digital printing.
Vinyl offers several qualities that make it the ideal substrate for vinyl wraps. For one thing, vinyl is quite resistant, so building wraps printed on vinyl stay vibrant and stunning for longer. Vinyl is also versatile, giving you a lot of possibilities to experiment and find ways to surprise your audience. Finally, vinyl requires relatively little maintenance, so they don’t add to your already busy daily to-do list.
The substrates used in large format printing evolve constantly, and new possibilities arise all the time. That’s why it’s critical to work with a printing company that makes it a point to stay at the forefront of printing technology. For example, did you know that you can create building wraps that have a metallic effect? Click here to read a case study where this type of solution was applied with resounding success.
Why Building Wraps Are the New Big Trend in Advertising
Advertising with building wraps is a highly popular trend in advertising for a simple reason. They work, they sell, and they help you reach your audience. Let’s see how it happens.
- Reach Younger Audiences. If you believe that millennials and Generation Z only care about a message if it flashes across a smartphone screen, think again. Take it from Facebook, the world’s largest social media platform. According to a report about European audiences published by the company, “Facebook and OOH ads have a much greater likelihood of reaching these younger audiences compared with television ads and print [magazine and newspaper] ads.”
- Sell More. The same report outlines a real-life situation where a brand of yogurt used a combination of Facebook and out-of-home advertising to reach all its intended audiences, driving a 6% of incremental sales.
- Cost-effective. According to the Out of Home Advertising Association of America (OAAA), only radio rivals out-of-home advertising in its ability to lower the cost of your marketing efforts. For example, reaching 1,000 people with online advertising costs up to $17.50, while reaching an audience of the same size with out-of-home advertising costs between $3.38 and $8.65. This is consistent with the findings of the Facebook study, which also placed OHO as a more effective form of marketing than television and print ads on magazines and newspapers
- Supercharge Your Social Media Campaigns. According to Facebook, social media and out-of-home advertising solutions like building wraps are a powerful marketing mix. For example, four in ten adults surveyed in the United States said they have visited a Facebook page or posted on Facebook after seeing an out-of-home ad, and 25% posted to Instagram. This means that by creating an attention-stopping building wrap for your brand in the real world, you can obtain lots of welcome attention and buzz on social media.
Building Wraps: Wrapping It Up
Building wraps are a form or out-of-advertising where a building (or part of it) is covered with graphics usually printed on vinyl or another flexible substrate.
This is a relatively new form of advertising, at least compared to billboards, which have been around for almost two hundred years.
Building wraps have become the new big trend in advertising thanks to their ability to surprise customers and ramp up the staying power of your message.
Industry surveys show time and again that building wraps and other forms of out-of-home advertising are particularly efficient and cost-effective. Furthermore, recent reports show that this type of advertising is the ideal way to boost social media campaigns.
CR&A Custom: High-Quality Building Wraps
Interested in advertising with building wraps? CR&A Custom is a large format printing company based in Los Angeles with clients all over the United States and abroad. Our high-quality visual products set our clients apart and take their business to new heights.
When you choose CR&A Custom you are choosing deep expertise, fast turnaround times, and a proven track record of more than 25 years creating outstanding visual solutions. From design to installation, our experienced team is ready to bring your most audacious visual ideas to life.
Contact us today by email (info@cracustom.com), telephone (213-749-4440), or social media (Facebook, Instagram, or LinkedIn) for a free estimate or to learn more about our full range of large format printing solutions: building wraps, wall graphics, window graphics, boat wraps, and more.
