An effective trade show exhibit and the signage that promotes it are critical aspects of capturing attention and driving traffic. Whether you’re marketing in Los Angeles or any other city, and regardless of the size of your business, trade shows can be an effective strategy for attracting and engaging new customers and boosting your brand’s presence in the market.
Yet many business owners tend to underestimate the importance of creating a powerful trade show exhibit with attention-capturing large format signage. Smart markets know that the design and visual impact of your exhibit can present your current and prospective customers with a memorable experience.
1. Partner with a Creative Exhibit Design Company
To make your trade show exhibit stand out, start by partnering with a design company that specializes in large format printing, event graphics, and even experiential marketing. Working with an innovative and creative design partner will allow you to showcase your brand identity effectively and organically, using the visual layout of our booth space to your advantage.
What is experiential marketing relative to exhibit signage? First, it involves creating an immersive experience for people who see it, engaging their senses and emotions.. By crafting fun and distinctive experiences through your exhibit and signage, you can actually forge deeper connections with people. Through color, high-impact graphics, and dimensional structures, they can be drawn in, causing them to be more intrigued, engaged, and immersed in your brand and your value proposition.
2. Blend Digital Experiences with Large Format Print
A powerful trade show exhibit design can benefit from a blend of both digital and print media. Exhibit signage with digital content and complementary printed graphics get people engaged more deeply in your booth and your brand’s messaging. Consider these ideas:
Incorporate QR codes into your large format prints that link to relevant digital content, such as videos, websites, or social media pages.
Use touchscreens and interactive displays to allow attendees to engage with your content and learn more about your products or services.
Create an Augmented Reality (AR) experience that overlays digital content on top of your large format prints, providing attendees with an immersive and engaging way to interact with your brand.
Offer Virtual Reality (VR) experiences that transport attendees to different locations or let them experience your products or services in a virtual environment.
Integrate your print with social media. Encourage attendees to share their experiences on social media by creating interactive photo opportunities or by offering social media contests.
Live stream events or presentations from your trade show booth to reach a wider audience online.
Learn More About Large Format Printing and Display Booths:
- How to create a successful retail display
- Large Format Printing is key for malls and their post-pandemic comeback
- What is the difference between POP and POS?
3. Leverage the Diversity of Printed Media and Materials
When designing your trade show booth, consider not only the visual elements but the tactile experience as well. Be creative in selecting different substrates (media, materials) for your large-format printed graphics.
Large format printing is a great way to create eye-catching exhibit signage. Some substrates are better suited for certain applications than others. Here are a few of the most popular substrates for large format printing:
- Canvas: For indoor exhibits, canvas is a high-end substrate that is perfect for creating fine art prints, photography prints, and other wall art.
- Fabric: Fabric is a lightweight and portable substrate that can be used in bags, banners, furniture, window treatments, and other creative experiential applications.
- Wood: Wood is a unique and natural substrate that can be used to create one-of-a-kind printed exhibits, signs, and displays.
- Metal: Metal is a durable and long-lasting substrate that is perfect for outdoor signage and architectural applications.
- Glass: Glass is a transparent substrate that can be used to create stunning window graphics, partitions, and other decorative elements.
- Acrylic: Acrylic is a clear and lightweight substrate that is often used for point-of-purchase displays and other applications where clarity is important.
- Polycarbonate: Polycarbonate is a durable and impact-resistant substrate that is ideal for outdoor signage, skylights, and other applications where strength is important.
4. Print as Large as You Want and Print as Far as You Can
Each year in Los Angeles, there are thousands of events, conferences, trade shows, business expos, and corporate VIP events. Some of these venues and events have tight restrictions on exhibit signage and some don’t.
One of the most impactful ways to make your exhibit stand out is by maximizing all the available space that the event venue allows. Look at the exhibit specifications: How high up can you extend? How far out onto the floor space can you go? One great advantage of working with a large format exhibit and signage printer like CR&A Custom is the ability to print as high as you want, as wide as you need, and on any material that you want. Want to wrap the entire building with your large format graphics? You can. Want to print floor graphics that guide traffic to your exhibit? You can.
The Importance of Exhibit Signage at Trade Shows and Event
Exhibit graphics are an essential part of any trade show booth. They help to attract attention, create a professional image, and communicate your marketing message. High-impact exhibit graphics can attract attention, build your brand, communicate your marketing message, and generate leads.
Professionally designed printed trade show exhibits and signage can help to:
- Stop people in their tracks and get them interested in what you have to offer.
- Create a professional and polished image for your company. A well-designed booth can make your company look more credible and trustworthy, which can lead to more sales.
- Communicate your marketing message to potential customers, highlight your products or services, and explain your company’s value proposition.
- Generate leads by providing potential customers with your contact information.
Overall, exhibit graphics are an essential part of any successful trade show booth. By investing in high-quality exhibit graphics, you can increase your chances of attracting attention, creating a professional image, communicating your marketing message, and generating leads.
Contact the team at CR&A Custom for more information about display graphics or large format printing solutions or projects.
